Header bidding adoption in the U.S. 2020-2022

Published by Statista Research Department, Jun 16, 2022
In the first quarter of 2022, 70 percent of online publishing websites and 16 percent of the top 100 thousand websites in the United States used header bidding. On the global level, the adoption rate among the top 100 thousand sites stood at eight percent.

Header bidding adoption in the United States in 4th quarter 2020 , 1st quarter 2021, and 1st quarter 2022, by website type

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Programmatic advertising in the U.S.Advertising industry in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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