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Share of publishers using pre-bidding solutions in the U.S. 2017

Share of publishers doing header bidding in the United States as of November 2017

by A. Guttmann, last edited Oct 1, 2018
Share of publishers using pre-bidding solutions in the U.S. 2017 The statistic shows the adoption rate of header bidding among publishers in the United States as of November 2017. In the measured period it was found that approximately 71.6 percent of the studied U.S. publishers did header bidding. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
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Share of publishers doing header bidding in the United States as of November 2017

Share of publishers
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Share of publishers
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by A. Guttmann, last edited Oct 1, 2018
The statistic shows the adoption rate of header bidding among publishers in the United States as of November 2017. In the measured period it was found that approximately 71.6 percent of the studied U.S. publishers did header bidding. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
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