Header bidding adoption in the U.S. 2020-2021

Published by Statista Research Department, Apr 9, 2021
In the first quarter of 2021, 67.8 percent of online publishing websites and 17.5 percent of the top 100 thousand websites in the United States used header bidding. On the global level, the adoption rate among the top 100 thousand sites stood at 13 percent.

Header bidding adoption in the United States in 4th quarter 2020 and 1st quarter 2021, by website type

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Source

Release date

April 2021

Region

United States

Survey time period

Q4 2020 and Q1 2021

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