Share of publishers using pre-bidding solutions in the U.S. 2017
The statistic shows the adoption rate of header bidding among publishers in the United States as of November 2017. In the measured period it was found that approximately 71.6 percent of the studied U.S. publishers did header bidding. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
