In 2021, search was the leading digital ad format in Sweden with a spending share of 56 percent. It was followed by social media with 16 percent and video with eight. Podcast advertising accounted for one percent of the total digital ad spend in the Scandinavian country.
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format
Characteristic
2020
2021
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Göteborgs universitet. (March 15, 2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of digital advertising spending in Sweden in 2020 and 2021, by format." Chart. March 15, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. (2023). Distribution of digital advertising spending in Sweden in 2020 and 2021, by format. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet. "Distribution of Digital Advertising Spending in Sweden in 2020 and 2021, by Format." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/
Göteborgs universitet, Distribution of digital advertising spending in Sweden in 2020 and 2021, by format Statista, https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/ (last visited September 01, 2024)
Distribution of digital advertising spending in Sweden in 2020 and 2021, by format [Graph], Göteborgs universitet, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/991110/distribution-internet-advertising-revenue-sweden-format/