Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Digital ad spending per internet user in the U.S. 2017-2025

In 2020, digital advertising spending in the United States amounted to approximately 497 U.S. dollars per internet user. According to the Digital Market Outlook, ad spending per internet user will increase to as much as 651 U.S: dollars by 2025.

Digital advertising spending per internet user in the United States from 2017 to 2025

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

January 2021

Region

United States

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimates. A detailed methodology can be found in the Digital Market Outlook.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Digital advertising in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.