• Digital ad spend per internet user in the U.S. 2025

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In 2020, digital advertising spending in the United States amounted to approximately 497 U.S. dollars per internet user. According to the Digital Market Outlook, ad spending per internet user will increase to as much as 651 U.S: dollars by 2025.

Digital advertising spending per internet user in the United States from 2017 to 2025 (in U.S. dollars)

	Spending in U.S. dollars
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Release date

January 2021

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Region

United States

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimates. A detailed methodology can be found in the Digital Market Outlook.