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Digital ad spending per internet user in the U.S. 2017-2026

Digital advertising spending per internet user in the United States from 2017 to 2026

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Release date

March 2022

Region

United States

Survey time period

as of March 1, 2022

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimates. A detailed methodology can be found in the Digital Market Outlook.

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Statistics on "Digital advertising in the United States"

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