Digital ad spending per internet user in the U.S. 2015-2018

This timeline presents the digital advertising expenditure per internet user in the United States in 2015 and provides a forecast for the spending until 2018. According to the source, digital advertising spending in the United States will amount to 303.23 U.S. dollars per internet user in 2017. In 2016, the United States was the country with the third largest digital ad spend per internet user, following Australia and the United Kingdom. The U.S. was, however, the country with highest total ad spend per person that year.

Digital advertising spending per internet user in the United States from 2015 to 2018

Spending in U.S. dollars
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Release date

November 2016


United States

Survey time period


Special properties

among users of the above via any device at least once per month

Supplementary notes

* Forecast.

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