U.S.: digital advertising market revenue 2018-2027

The ad spending in the digital advertising market in the United States was forecast to continuously increase between 2023 and 2027 by in total 105.3 billion U.S. dollars (+38.83 percent). According to this forecast in 2027, the ad spending will have increased for the fourth consecutive year to 376.49 billion U.S. dollars. Notably, the ad spending of the digital advertising market was continuously increasing over the past years.

Find further information concerning the revenue in the digital advertising market by looking at other countries, such as North America and Vietnam.

Ad spending of the digital advertising industry in the U.S. 2018-2027 (in U.S. dollars)

Characteristic	Spending in U.S. dollars
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Release date

May 2023

More information

Region

United States

Survey time period

2018 to 2027

Supplementary notes

Data provided by Statista Market Insights are estimates. Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimates. A detailed methodology can be found in the Digital Market Outlook.

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