In 2021, digital advertising spending in the United States amounted to approximately 659.4 U.S. dollars per internet user. According to the Digital Market Outlook, ad spending per internet user will increase to as much as 1,051 U.S. dollars by 2026.
Digital advertising spending per internet user in the United States from 2017 to 2026
(in U.S. dollars)
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising as well as Classifieds. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.
Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).
Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.
E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.
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Statista. (March 1, 2022). Digital advertising spending per internet user in the United States from 2017 to 2026 (in U.S. dollars) [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/242224/digital-ad-spending-per-internet-user-in-the-us/
Statista. "Digital advertising spending per internet user in the United States from 2017 to 2026 (in U.S. dollars)." Chart. March 1, 2022. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/242224/digital-ad-spending-per-internet-user-in-the-us/
Statista. (2022). Digital advertising spending per internet user in the United States from 2017 to 2026 (in U.S. dollars). Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/242224/digital-ad-spending-per-internet-user-in-the-us/
Statista. "Digital Advertising Spending per Internet User in The United States from 2017 to 2026 (in U.S. Dollars)." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/242224/digital-ad-spending-per-internet-user-in-the-us/
Statista, Digital advertising spending per internet user in the United States from 2017 to 2026 (in U.S. dollars) Statista, https://www.statista.com/statistics/242224/digital-ad-spending-per-internet-user-in-the-us/ (last visited May 19, 2022)
