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Russian online advertising and marketing turnover in 2019, by segment

Contextual advertising was the most effective form of digital advertising in Russia in 2019. This segment alone generated a revenue of over 190 billion Russian rubles, which was far greater than the turnover of any other segment. Web development and mobile advertising ranked second on the list with a revenue volume about five times lower than of the leading segment.

Digital advertising and marketing turnover in Russia in 2019, by major segment

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Release date

April 2020



Survey time period


Supplementary notes

* Contextual advertising is a personalized and targeted form of advertising. The content is selected by automated system based on the search history of each user.
** Display advertising appears through banners and serves as a general advertisement for the visitors of certain site.

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