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U.S. opinion on companies buying personal data for online ads 2018, by age

Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group

U.S. opinion on companies buying personal data for online ads 2018, by age This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018, sorted by age group. According to the findings, 44 percent of respondents aging from 18 to 29 years stated to be very uncomfortable with the fact that companies are able to purchase their personal data for online advertising purposes. Only eight percent of them reported the opposite by being very comfortable with this.
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Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group

Very comfortableSomewhat comfortableSomewhat uncomfortableVery uncomfortableDon't know/No opinion
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Very comfortableSomewhat comfortableSomewhat uncomfortableVery uncomfortableDon't know/No opinion
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This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018, sorted by age group. According to the findings, 44 percent of respondents aging from 18 to 29 years stated to be very uncomfortable with the fact that companies are able to purchase their personal data for online advertising purposes. Only eight percent of them reported the opposite by being very comfortable with this.
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