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U.S. opinion on companies buying personal data for online ads 2018, by age

Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group

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Source

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Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Number of respondents

2,204 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?

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Statistics on " Digital advertising formats in the United States "

Statistics on Digital advertising formats in the United States

Overview

6

Display advertising

8

Search advertising

6

Audio advertising

5

Social media advertising

7

Classifieds

3

Consumer attitudes

5

Further related statistics

9
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