This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
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Morning Consult. (May 31, 2018). How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes? [Graph]. In Statista. Retrieved July 04, 2020, from https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult. "How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?." Chart. May 31, 2018. Statista. Accessed July 04, 2020. https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult. (2018). How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?. Statista. Statista Inc.. Accessed: July 04, 2020. https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult. "How Comfortable Are You with Companies Being Able to Sell Data Related to You, Such as An Email Address, for Online Advertising Purposes?." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult, How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes? Statista, https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/ (last visited July 04, 2020)
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