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U.S. opinion on companies selling personal data for online ads 2018
U.S. opinion on companies selling personal data for online ads 2018
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
Loading statistic...
| Share of respondents | |
|---|---|
| Very comfortable | 6% |
| Somewhat comfortable | 7% |
| Somewhat uncomfortable | 19% |
| Very uncomfortable | 62% |
| Don't know/No opinion | 6% |
| Share of respondents | |
|---|---|
| Very comfortable | 6% |
| Somewhat comfortable | 7% |
| Somewhat uncomfortable | 19% |
| Very uncomfortable | 62% |
| Don't know/No opinion | 6% |
© Statista 2019
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This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- May 18 to 21, 2018
- Number of respondents
- 2,204 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2018
- Number of respondents
- 2,204 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
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Online privacy
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Statistics on "Online privacy"
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- Share of internet users in the United States who agree with selected statements about online and data privacy as of May 2017U.S. internet user opinion about online privacy 2017
- Types of personal information and images shared digitally by global internet users as of January 2017Leading digitally shared content worldwide 2017
- Most punishable types of hacking according to adults in the United States as of January 2017Severest types of hacking according to U.S. adults 2017
- Share of adults in the United States who trust selected institutions to keep their personal information secure as of January 2017U.S. adult user trust in institutional security of personal information 2017
- Share of internet users in the United States who have shared passwords to online accounts with friends or family as of May 2016, by age group U.S. internet users sharing passwords with friends and family 2016
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
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- Share of internet users in the United States who use two-factor authentication in 2013 and 2017Use of two-factor authentication among U.S. online users 2013-2017
- Share of internet users in the United States who use two-factor authentication in 2010 and 2017, by methodUse of two-factor authentication among U.S. online users 2017
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- Share of internet users in the United States who use the same password for multiple online accounts as of October 2018, by age group U.S. internet users using the same password across accounts 2018, by age group
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- Personal data
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- Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?U.S. internet user awareness of personalized online advertising frequency 2017
- How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?U.S. opinion on companies buying personal data for online ads 2018
- How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?U.S. opinion on companies selling personal data for online ads 2018
- Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age groupU.S. opinion on companies buying personal data for online ads 2018, by age
- Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age groupU.S. internet users not sharing user data for targeted ads 2018, by age group
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- On a scale of 1 to 10, how much do you worry about the security of your personal data with social media companies like Facebook?U.S. online user worry about personal data security with social media companies 2017
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018
- Number of Facebook user accounts that may have been compromised in the Cambridge Analytica scandal as of April 2018, by countryCountries most affected by Cambridge Analytics Facebook scandal 2018
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?U.S. view on past safekeeping of user data by Facebook 2018
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?U.S. view on Facebook's future performance in safeguarding personal data 2018
- How much do you trust social media companies to safeguard the personal data of their users?U.S. trust in social media companies safeguarding personal user data 2018
- Government surveillance
The most important statistics
- Degree of internet freedom in selected countries according to the Freedom House Index 2018 (index points)Freedom House Index: internet freedom in selected countries 2018
- Share of adults in the United States who are concerned about government surveillance of their digital communications as of January 2015U.S. concerns about government surveillance 2015
- Share of adults in the United States who have adopted specific online strategies to hide their information from the government as of January 2015U.S. online strategies to hide information from the government 2015
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country Google: number of data requests from federal agencies and governments H1 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country Twitter: user data requests from federal agencies and governments H1 2018
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country Facebook: user data requests from federal agencies and governments H1 2018
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017Snapchat user data requests by U.S. federal authorities 2014-2017
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Statistics
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- U.S. internet users sharing user data for targeted ads 2018, by age group
- IBA Canada: internet users familiar with online data collection/usage 2016-2017
- IBA Canada: internet users familiar with online data collection/usage 2016, by age
- Trust in banks and FI's to deal responsibly with personal data in the BeNeLux 2015
- Willingness to be informed about lost or stolen personal information in Belgium 2015
- Trust in shops and stores to deal with personal data online in the Benelux 2015
- Importance of personal data transfer between online service provider in Belgium 2015
- Trust in EU institutions to deal with personal data in the Benelux 2015
- Attitudes to required approval to collect personal data in Luxembourg 2015
- Trust in online businesses to deal with private data online in Belgium 2015
- Concern about collection of digital footprints for commercial purposes in Norway 2017
- Trust in public authorities to protect personal data online Benelux 2015
- Attitudes to websites using data for personalized advertisements in Luxembourg 2015
- Importance of personal data transfer between online service providers Benelux 2015
- Distribution of advertisers' annual media budget in Belgium 2018, by channel type
- Spain: impact of online data collection by the government on residents' trust 2015
- Leading market research methods used in the Netherlands 2017, by FTE
- Leading preconditions in order to share data in the Netherlands 2016
- Awareness of data collection by government agencies in the UK 2015
Studies
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Artificial intelligence: myth versus reality in the digital advertising world
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
- IAB Report on 2017 Digital Advertising Spend
- Digital Brand Advertising and Measurement 2018
- Programmatic advertising in the United Kingdom (UK)
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- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
Statistics on "Online privacy"
- Number of compromised data records in selected data breaches as of November 2018 (in millions)
- Most concerning issues about online usage according to internet users in the United States as of May 2017
- Share of internet users in the United States who agree with selected statements about online and data privacy as of May 2017
- Types of personal information and images shared digitally by global internet users as of January 2017
- Most punishable types of hacking according to adults in the United States as of January 2017
- Share of adults in the United States who trust selected institutions to keep their personal information secure as of January 2017
- Share of internet users in the United States who have shared passwords to online accounts with friends or family as of May 2016, by age group
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- What is your reaction when websites alert you to the fact that they save cookies?
- Do you have more confidence in data security with American companies than with foreign companies?
- To what extent do you think your personal information is secure online?
- Which of the following types of personal information would you be most concerned with online hackers gaining access to?
- Actions taken by internet users in the United States to be more digitally secure as of May 2018
- Do you take measures to prevent the recording of your online behavior?
- Share of internet users in the United States who use two-factor authentication in 2013 and 2017
- Share of internet users in the United States who use two-factor authentication in 2010 and 2017, by method
- How many of your accounts use the same password for online logins?
- Share of internet users in the United States who use the same password for multiple online accounts as of October 2018, by age group
- Frequency of changing passwords for online accounts in the United States as of August 2017, by account type
- Ways in which hacking concerns have affected digital shopping behavior of internet users in the United States as of January 2017
- Which of these measures do you take with regard to your online privacy?
- Do you pay attention to the information used by the apps you use on your smartphone?
- Reasons for U.S. mobile shoppers to not purchase more products via smartphone or tablet as of September 2017
- Most common types of cyber crime experienced by internet users worldwide as of October 2017
- Number of global data breaches pertaining to identity theft from 1st half 2013 to 1st half 2018
- Share of internet users in the United States who have been victim of online identity theft as of October 2019
- Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?
- How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?
- How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
- Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group
- Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Leading reasons for using adblocking according to internet users in the United States as of 2nd quarter 2018
- Do you agree that potentially negative experiences resulting from social media activity can be prevented through the use of privacy settings?
- How confident are you that the privacy settings selected on your social media account(s) function in the way that you would like?
- On a scale of 1 to 10, how much do you worry about the security of your personal data with social media companies like Facebook?
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?
- Number of Facebook user accounts that may have been compromised in the Cambridge Analytica scandal as of April 2018, by country
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?
- How much do you trust social media companies to safeguard the personal data of their users?
- Do you think the government should or should not regulate how social media companies safeguard the personal data of their users?
- Have you ever considered deleting your Facebook profile?
- If you had to guess, about how many of your friends and family have deleted their Facebook profiles?
- Degree of internet freedom in selected countries according to the Freedom House Index 2018 (index points)
- Share of adults in the United States who are concerned about government surveillance of their digital communications as of January 2015
- Share of adults in the United States who have adopted specific online strategies to hide their information from the government as of January 2015
- Global number of user data requests issued to Google from federal agencies and governments during 1st half 2018, by country
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Global number of user data requests issued to Facebook from federal agencies and governments during 1st half 2018, by country
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Biggest cyber security problems facing the U.S. government according to adults in the United States as of January 2017
- Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group
- Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group
- Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017
- Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016, by age group
- To what extent do you trust banks and financial institutions to protect your personal information?*
- Would you want to be informed if information that is held about you is lost or stolen?*
- To what extent do you trust shops and stores to protect your personal information?*
- How important is it for you to be able to transfer your personal information between the old online service provider and the new one?*
- To what extent do you trust European institutions (European Commission, European Parliament) to protect your personal information?*
- Attitudes to explicit approval to collect and process any kind of personal information in Luxembourg as of March 2015*
- To what extent do you trust online businesses (search engines, online social networks, e-mail services) to protect your personal information?*
- To what extent do you agree to the following statement: "I am concerned that information about my digital footprints are collected and analyzed for commercial purposes"?
- To what extent do you trust national public authorities to protect your personal information?*
- Distribution of attitudes towards websites using their users' data for personalized advertisements in Luxembourg as of March 2015*
- How important is it for you to be able to transfer you personal information between the old online service provider and the new one?*
- Distribution of advertisers' annual media budget in Belgium in 2018, by amount and channel type
- Would you say recent revelations about government agencies collecting personal data had an impact on the trust in how your online personal data is used?*
- Leading data collection methods used by market research agencies in the Netherlands in 2017, by FTE
- Preconditions and dependencies of data collection in order to be willing to share data in the Netherlands in 2016, by condition*
- Have you ever heard of recent revelations about government agencies collecting personal data on a large scale for the purpose of national security?*
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