- Internet›
- Advertising & Marketing›
U.S. opinion on companies selling personal data for online ads 2018
U.S. opinion on companies selling personal data for online ads 2018
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
by J. Clement,
last edited
Jun 27, 2018
This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
Loading statistic...
| Share of respondents | |
|---|---|
| Very comfortable | 6% |
| Somewhat comfortable | 7% |
| Somewhat uncomfortable | 19% |
| Very uncomfortable | 62% |
| Don't know/No opinion | 6% |
| Share of respondents | |
|---|---|
| Very comfortable | 6% |
| Somewhat comfortable | 7% |
| Somewhat uncomfortable | 19% |
| Very uncomfortable | 62% |
| Don't know/No opinion | 6% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Jun 27, 2018
This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- May 18 to 21, 2018
- Number of respondents
- 2,204 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2018
- Number of respondents
- 2,204 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
Other statistics on the topic
Online privacy
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Online privacy
- 124 page/s
- English
- pptx
- Detailed references
Everything On "Online privacy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Online privacy"
- Online privacy
The most important statistics
- Number of compromised data records in selected data breaches as of May 2019 (in millions)Cyber crime: biggest online data breaches 2007-2019
- Share of internet users who are concerned about risks to their online privacy vs. their willingness to accept certain risks to their online privacy to make their life more convenient as of October 2018, by countryGlobal concern about internet privacy risk vs. convenience 2018, by country
- Share of internet users who are more concerned about their online privacy compared to a year ago as of February 2019, by countryGlobal opinion on concern about online privacy 2019, by country
- Share of internet users who are more concerned about their online privacy compared to a year ago as of February 2019, by regionGlobal opinion on concern about online privacy 2019, by region
- Percentage of internet users in the United States who feel that their data and personal information is vulnerable to hackers as of July 2019U.S. online users who feel their data is vulnerable to hackers 2019
- Percentage of internet users in the United States who feel that their data and personal information is vulnerable to hackers as of July 2019, by genderU.S. online users who feel their data is vulnerable to hackers 2019, by gender
- Share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, by countryGlobal data protection and privacy rule awareness 2019, by country
- Share of internet users worldwide who are aware of their country's data protection and privacy rules as of February 2019, by regionGlobal data protection and privacy rule awareness 2019, by region
- Security measures
The most important statistics
- Protective actions taken by internet users worldwide over the past year as of February 2019Online protection strategies of global internet users 2019
- Actions taken in last three years because of security and privacy issues when using the internet according to online users in the United States as of September 2018Online privacy and anonymity strategies of U.S. internet users 2018
- Thinking about digital privacy: Which of the following apply to you?Attitudes towards privacy in the U.S. 2018
- How many of your accounts use the same password for online logins?U.S. internet users using the same password across accounts 2018
- Share of internet users in the United States who use the same password for multiple online accounts as of October 2018, by age group U.S. internet users using the same password across accounts 2018, by age group
- Most common methods how adults in the United States keep track of their most important login information as of January 2019Methods of U.S. adults keeping track of login information 2019
- Most common methods how adults in the United States keep track of their most important login information as of January 2019, by age groupMethods of U.S. adults keeping track of login information 2019, by age group
- Leading motivations for VPN usage worldwide as of 1st quarter 2018, by deviceMain usage motivations of VPN users worldwide 2018, by device
- Personal data
The most important statistics
- Number of global data breaches pertaining to identity theft from 1st half 2013 to 1st half 2018Identity theft data breaches worldwide 2013-2018
- Share of internet users in the United States who have been victim of online identity theft as of October 2018U.S. internet user online identity theft rate 2018
- How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?U.S. opinion on companies buying personal data for online ads 2018
- Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age groupU.S. opinion on companies buying personal data for online ads 2018, by age
- How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?U.S. opinion on companies selling personal data for online ads 2018
- Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age groupU.S. opinion on companies selling personal data for online ads 2018, by age group
- Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by genderU.S. internet users sharing user data for targeted ads 2018, by gender
- Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age groupU.S. internet users not sharing user data for targeted ads 2018, by age group
- Social media privacy
The most important statistics
- Number of Facebook user accounts that may have been compromised in the Cambridge Analytica scandal as of April 2018, by countryCountries most affected by Cambridge Analytics Facebook scandal 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?U.S. view on past safekeeping of user data by Facebook 2018
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?U.S. view on Facebook's future performance in safeguarding personal data 2018
- How much do you trust social media companies to safeguard the personal data of their users?U.S. trust in social media companies safeguarding personal user data 2018
- Share of Facebook users in the United States who have taken following steps to reframe their relationship with the social network as of June 2018Steps taken by U.S. Facebook users to change usage of platform 2018
- Reasons that Facebook users in the United States are sharing less content with friends and followers on social media as of April 2018Reasons U.S. Facebook users share less content on social media 2018
- Facebook usage changers over privacy concerns by adults in the United States as of April 2018U.S. Facebook usage change over privacy concerns 2018
- Government surveillance and data requests
The most important statistics
- Degree of internet freedom in selected countries according to the Freedom House Index 2018 (index points)Freedom House Index: internet freedom in selected countries 2018
- Share of internet users who are increasingly concerned about their online privacy due to foreign governments as of February 2019, by countryGlobal concern about foreign governments and online privacy 2019, by country
- Share of internet users who are increasingly concerned about their online privacy due to foreign governments as of February 2019, by regionGlobal concern about foreign governments and online privacy 2019, by region
- Share of internet users who are increasingly concerned about their online privacy due to their own government as of February 2019, by countryGlobal concern about national government and online privacy 2019, by country
- Share of internet users who are increasingly concerned about their online privacy due to their own government as of February 2019, by regionGlobal concern about national government and online privacy 2019, by region
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country Google user data requests from federal agencies and governments H2 2018, by country
- Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2018, by country Twitter: user data requests from federal agencies and governments H2 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. internet users sharing user data for targeted ads 2018, by age group
- IBA Canada: internet users familiar with online data collection/usage 2016-2017
- IBA Canada: internet users familiar with online data collection/usage 2016, by age
- Trust in banks and FI's to deal responsibly with personal data in the BeNeLux 2015
- Importance of personal data transfer between online service providers Benelux 2015
- Provision of information on online data collection and use in Luxembourg 2015
- Trust in EU institutions to deal with personal data in the Benelux 2015
- Attitudes to required approval to collect personal data in Luxembourg 2015
- Trust in online businesses to deal with private data online in Belgium 2015
- Trust in public authorities to protect personal data online Benelux 2015
- Attitudes to websites using data for personalized advertisements in Luxembourg 2015
- Leading reasons for providing personal data online in the Benelux 2015
- Responsible parties for informing about missing personal data in Belgium 2015
- Trust in online businesses to deal with private data online in the Benelux 2015
- Willingness to be informed about lost or stolen personal information in Belgium 2015
- Importance of data gathering and utilization in companies in the Middle East 2016
- Levels of concern about misuse of personal information in Belgium 2015
- Volume multitenant colocation providers in the Netherlands 2016-2019
- Trust in telecom companies to deal with private data online in the Benelux 2015
- Leading market research methods used in the Netherlands 2017, by FTE
Studies
- Digital advertising in Latin America
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Artificial intelligence: myth versus reality in the digital advertising world
- Advertising in Turkey
- Digital Advertising 2020
- Ad blocking
- IAB Report on 2017 Digital Advertising Spend
- Digital Brand Advertising and Measurement 2018
Statistics on "Online privacy"
- Cyber crime: biggest online data breaches 2007-2019
- Global concern about internet privacy risk vs. convenience 2018, by country
- Global opinion on concern about online privacy 2019, by country
- Global opinion on concern about online privacy 2019, by region
- U.S. online users who feel their data is vulnerable to hackers 2019
- U.S. online users who feel their data is vulnerable to hackers 2019, by gender
- Global data protection and privacy rule awareness 2019, by country
- Global data protection and privacy rule awareness 2019, by region
- Concerns about cybercriminal activity among U.S. adults 2018
- Data protection of tech companies in the U.S. 2018
- Online protection strategies of global internet users 2019
- Online privacy and anonymity strategies of U.S. internet users 2018
- Attitudes towards privacy in the U.S. 2018
- U.S. internet users using the same password across accounts 2018
- U.S. internet users using the same password across accounts 2018, by age group
- Methods of U.S. adults keeping track of login information 2019
- Methods of U.S. adults keeping track of login information 2019, by age group
- Main usage motivations of VPN users worldwide 2018, by device
- Global VPN usage reach 2018, by gender
- Global VPN usage reach 2018, by age
- Global VPN usage reach 2018, by region
- Global consumers willingness to pay monthly fee for personal data protection 2018
- Identity theft data breaches worldwide 2013-2018
- U.S. internet user online identity theft rate 2018
- U.S. opinion on companies buying personal data for online ads 2018
- U.S. opinion on companies buying personal data for online ads 2018, by age
- U.S. opinion on companies selling personal data for online ads 2018
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- U.S. internet users sharing user data for targeted ads 2018, by gender
- U.S. internet users not sharing user data for targeted ads 2018, by age group
- Personal information U.S. internet users are willing to share 2018
- Reasons for adblocking use in the U.S. 2018
- Countries most affected by Cambridge Analytics Facebook scandal 2018
- U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018
- U.S. view on past safekeeping of user data by Facebook 2018
- U.S. view on Facebook's future performance in safeguarding personal data 2018
- U.S. trust in social media companies safeguarding personal user data 2018
- Steps taken by U.S. Facebook users to change usage of platform 2018
- Reasons U.S. Facebook users share less content on social media 2018
- U.S. Facebook usage change over privacy concerns 2018
- U.S. view on government regulation of social media companies & user data 2018
- U.S. Facebook users who have considered deleting their profile 2018
- U.S. guess how many friends & family have deleted their Facebook profiles 2018
- Perception of U.S. users social site's ability to identify key user traits 2018
- U.S. social media user account privacy 2018
- U.S. social media user account privacy 2018, by age group
- U.S. social media user satisfaction of platform privacy & amount of ads 2018
- Freedom House Index: internet freedom in selected countries 2018
- Global concern about foreign governments and online privacy 2019, by country
- Global concern about foreign governments and online privacy 2019, by region
- Global concern about national government and online privacy 2019, by country
- Global concern about national government and online privacy 2019, by region
- Google user data requests from federal agencies and governments H2 2018, by country
- Twitter: user data requests from federal agencies and governments H2 2018
- Facebook: user data requests from federal agencies & governments H2 2018, by country
- Snapchat user data requests by U.S. federal authorities 2014-2018
- U.S. internet users sharing user data for targeted ads 2018, by age group
- IBA Canada: internet users familiar with online data collection/usage 2016-2017
- IBA Canada: internet users familiar with online data collection/usage 2016, by age
- Trust in banks and FI's to deal responsibly with personal data in the BeNeLux 2015
- Importance of personal data transfer between online service providers Benelux 2015
- Provision of information on online data collection and use in Luxembourg 2015
- Trust in EU institutions to deal with personal data in the Benelux 2015
- Attitudes to required approval to collect personal data in Luxembourg 2015
- Trust in online businesses to deal with private data online in Belgium 2015
- Trust in public authorities to protect personal data online Benelux 2015
- Attitudes to websites using data for personalized advertisements in Luxembourg 2015
- Leading reasons for providing personal data online in the Benelux 2015
- Responsible parties for informing about missing personal data in Belgium 2015
- Trust in online businesses to deal with private data online in the Benelux 2015
- Willingness to be informed about lost or stolen personal information in Belgium 2015
- Importance of data gathering and utilization in companies in the Middle East 2016
- Levels of concern about misuse of personal information in Belgium 2015
- Volume multitenant colocation providers in the Netherlands 2016-2019
- Trust in telecom companies to deal with private data online in the Benelux 2015
- Leading market research methods used in the Netherlands 2017, by FTE
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.