How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?

U.S. opinion on companies selling personal data for online ads 2018 This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
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Share of respondents
Very comfortable6%
Somewhat comfortable7%
Somewhat uncomfortable19%
Very uncomfortable62%
Don't know/No opinion6%
Share of respondents
Very comfortable6%
Somewhat comfortable7%
Somewhat uncomfortable19%
Very uncomfortable62%
Don't know/No opinion6%
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This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
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Release date
May 2018
Region
United States
Survey time period
May 18 to 21, 2018
Number of respondents
2,204 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?

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