How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?

U.S. opinion on companies selling personal data for online ads 2018 This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
Show more
Loading statistic...
Share of respondents
Very comfortable6%
Somewhat comfortable7%
Somewhat uncomfortable19%
Very uncomfortable62%
Don't know/No opinion6%
Share of respondents
Very comfortable6%
Somewhat comfortable7%
Somewhat uncomfortable19%
Very uncomfortable62%
Don't know/No opinion6%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
Show more
Release date
May 2018
Region
United States
Survey time period
May 18 to 21, 2018
Number of respondents
2,204 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
More information
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Online privacy
Online privacy

All Information
in one Presentation

Online privacy

Everything On "Online privacy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Online privacy"
  • Online privacy
  • Security measures
  • Personal data
The most important statistics
  • Social media privacy
  • Government surveillance
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
Statistics on the topic
Topics
About Statista
Learn more about how Statista can support your business.
Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News