This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
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U.S. opinion on companies selling personal data for online ads 2018
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
Loading statistic...
| Share of respondents | |
|---|---|
| Very comfortable | 6% |
| Somewhat comfortable | 7% |
| Somewhat uncomfortable | 19% |
| Very uncomfortable | 62% |
| Don't know/No opinion | 6% |
| Share of respondents | |
|---|---|
| Very comfortable | 6% |
| Somewhat comfortable | 7% |
| Somewhat uncomfortable | 19% |
| Very uncomfortable | 62% |
| Don't know/No opinion | 6% |
© Statista 2019
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This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
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- Release date
- May 2018
- Region
- United States
- Survey time period
- May 18 to 21, 2018
- Number of respondents
- 2,204 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2018
- Number of respondents
- 2,204 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
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Statistics
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- U.S. internet users sharing user data for targeted ads 2018, by age group
- IBA Canada: internet users familiar with online data collection/usage 2016-2017
- IBA Canada: internet users familiar with online data collection/usage 2016, by age
- Trust in banks and FI's to deal responsibly with personal data in the BeNeLux 2015
- Trust in EU institutions to deal with personal data in the Benelux 2015
- Attitudes to required approval to collect personal data in Luxembourg 2015
- Trust in online businesses to deal with private data online in Belgium 2015
- Trust in public authorities to protect personal data online Benelux 2015
- Attitudes to websites using data for personalized advertisements in Luxembourg 2015
- Responsible parties for informing about missing personal data in Belgium 2015
- Trust in online businesses to deal with private data online in the Benelux 2015
- Willingness to be informed about lost or stolen personal information in Belgium 2015
- Trust in shops and stores to deal with personal data online in the Benelux 2015
- Importance of personal data transfer between online service provider in Belgium 2015
- Canada: citizens who agree that government data belongs to citizens 2017
- Comfort levels when providing personal information online in the Netherlands 2015
- Canada: citizens who agree that business data belongs to citizens 2017
- Finland: impact of online data collection by the government on residents' trust 2015
- Levels of concern about misuse of personal information in the Benelux 2015
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Statistics on the topic
Free statistics
- Number of compromised data records in selected data breaches as of November 2018 (in millions)
- Most concerning issues about online usage according to internet users in the United States as of May 2017
- Most punishable types of hacking according to adults in the United States as of January 2017
- Share of adults in the United States who trust selected institutions to keep their personal information secure as of January 2017
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- Share of internet users in the United States who use the same password for multiple online accounts as of October 2018, by age group
- Frequency of changing passwords for online accounts in the United States as of August 2017, by account type
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- Do you pay attention to the information used by the apps you use on your smartphone?
- Share of internet users in the United States who have been victim of online identity theft as of October 2019
- How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
- Do you agree that potentially negative experiences resulting from social media activity can be prevented through the use of privacy settings?
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- Biggest cyber security problems facing the U.S. government according to adults in the United States as of January 2017
- Share of Canadian citizens who agree that data collected by the government belongs to citizens in 2017
- Share of Canadian citizens who agree that data collected by private companies belongs to citizens in 2017
Premium Statistics
- Share of internet users in the United States who agree with selected statements about online and data privacy as of May 2017
- Types of personal information and images shared digitally by global internet users as of January 2017
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- Do you have more confidence in data security with American companies than with foreign companies?
- Ways in which hacking concerns have affected digital shopping behavior of internet users in the United States as of January 2017
- Reasons for U.S. mobile shoppers to not purchase more products via smartphone or tablet as of September 2017
- Most common types of cyber crime experienced by internet users worldwide as of October 2017
- Number of global data breaches pertaining to identity theft from 1st half 2013 to 1st half 2018
- Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?
- How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?
- Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group
- Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Leading reasons for using adblocking according to internet users in the United States as of 2nd quarter 2018
- How confident are you that the privacy settings selected on your social media account(s) function in the way that you would like?
- On a scale of 1 to 10, how much do you worry about the security of your personal data with social media companies like Facebook?
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?
- Share of adults in the United States who are concerned about government surveillance of their digital communications as of January 2015
- Share of adults in the United States who have adopted specific online strategies to hide their information from the government as of January 2015
- Global number of user data requests issued to Twitter from federal agencies and governments during 1st half 2018, by country
- Share of internet users in the United States who are comfortable with companies being able to sell their personal data for advertising purposes as of May 2018, by age group
- Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group
- Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017
- Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016, by age group
- To what extent do you trust banks and financial institutions to protect your personal information?*
- To what extent do you trust European institutions (European Commission, European Parliament) to protect your personal information?*
- Attitudes to explicit approval to collect and process any kind of personal information in Luxembourg as of March 2015*
- To what extent do you trust online businesses (search engines, online social networks, e-mail services) to protect your personal information?*
- To what extent do you trust national public authorities to protect your personal information?*
- Distribution of attitudes towards websites using their users' data for personalized advertisements in Luxembourg as of March 2015*
- Who do you think should inform you if information that is held about you is lost or stolen?*
- To what extent do you trust online businesses (search engines, online social networks, e-mail services) to protect your personal information?*
- Would you want to be informed if information that is held about you is lost or stolen?*
- To what extent do you trust shops and stores to protect your personal information?*
- How important is it for you to be able to transfer your personal information between the old online service provider and the new one?*
- Do you agree or disagree with the statement: "Providing personal information is not a big issue for you"?*
- Would you say recent revelations about government agencies collecting personal data had an impact on the trust in how your online personal data is used?*
- How concerned are you about authorities and companies misusing your personal information?*
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