This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
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| Share of respondents | |
|---|---|
| Very comfortable | 6% |
| Somewhat comfortable | 7% |
| Somewhat uncomfortable | 19% |
| Very uncomfortable | 62% |
| Don't know/No opinion | 6% |
© Statista 2018
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Statistics
- U.S. opinion on companies selling personal data for online ads 2018, by age group
- U.S. internet users sharing user data for targeted ads 2018, by age group
- U.S. internet users sharing user data for targeted ads 2018, by gender
- U.S. internet users not sharing user data for targeted ads 2018, by gender
- IBA Canada: internet users familiar with online data collection/usage 2016, by age
- IBA Canada: internet users familiar with online data collection/usage 2016-2017
- Trust in banks and FI's to deal responsibly with personal data in the BeNeLux 2015
- Concern about collection of digital footprints for commercial purposes in Norway 2017
- Trust in shops and stores to deal with personal data online in the Benelux 2015
- Trust in EU institutions to deal with personal data in the Benelux 2015
- Importance of personal data transfer between online service provider in Belgium 2015
- Trust in online businesses to deal with private data online in Belgium 2015
- Attitudes to required approval to collect personal data in Luxembourg 2015
- Attitudes to websites using data for personalized advertisements in Luxembourg 2015
- Trust in public authorities to protect personal data online Benelux 2015
- Trust in telecom companies to deal with private data online in the Benelux 2015
- Awareness of data collection by government agencies in Finland 2015
- Canadians who prefer ad-supported free online content in Canada 2017
- Finland: impact of online data collection by the government on residents' trust 2015
- Data collection market size in South Korea 2010-2016
