U.S. opinion on companies selling personal data for online ads 2018

Published by J. Clement, Jun 27, 2018

This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.

How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?

Characteristic	Share of respondents
Very comfortable	6%
Somewhat comfortable	7%
Somewhat uncomfortable	19%
Very uncomfortable	62%
Don't know/No opinion	6%

Loading statistic...

Source

Show detailed source information?

Already a member?

Source

Release date

May 2018

More information

Region

United States

Survey time period

May 18 to 21, 2018

Number of respondents

2,204 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?

Other statistics on the topic

Advertising revenue of Google from 2001 to 2020 (in billion U.S. dollars)

Online Search

Google: annual advertising revenue 2001-2020

Leading digital publishers in the United States as of September 2019, based on reach

Advertising

Top digital publishers in the U.S. 2019, by user reach

Software

Microsoft Corporation search ad revenue 2016-2021

Advertising

Social media ad revenue in the U.S. 2019, by platform

	Basic Account	Instant Access Single Account
Our services Click the question mark for further information	Free	$39 per month* (billed annually)
Basic statistics
Premium statistics

Graph download
Download PDF
Excel download
	Register	Purchase now