U.S. internet users not sharing user data for targeted ads 2018, by age group

Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group

Show detailed source information?
Register for free
Already a member?
Log in

Use Ask Statista Research Service

Release date

May 2018


United States

Survey time period

May 18 to 21, 2018

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't want companies sharing my data with other companies in order to advertise to me online."
*18-29 years: n = 469
*30-44 years: n = 546
*45-54 years: n = 399
*55-64 years: n = 353
*65 and over: n = 437
*Total: n = 2,204

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you



Display advertising


Search advertising


Audio advertising


Social media advertising


In-game advertising


Consumer attitudes


Further related statistics

Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.