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Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group

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U.S. internet users not sharing user data for targeted ads 2018, by age group This statistic presents the share of internet users in the United States who don't want their personal data shared with other companies for more targeted or interesting advertisements as of May 2018, sorted by age. According to the findings, 67 percent of respondents aged 18 to 29 years stated to not wanting companies sharing their personal data in return for more targeted advertisements, while in comparison 81 percent of respondents aged 30 to 44 years reported similarly.
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Description Source More information
This statistic presents the share of internet users in the United States who don't want their personal data shared with other companies for more targeted or interesting advertisements as of May 2018, sorted by age. According to the findings, 67 percent of respondents aged 18 to 29 years stated to not wanting companies sharing their personal data in return for more targeted advertisements, while in comparison 81 percent of respondents aged 30 to 44 years reported similarly.
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Release date
May 2018
Region
United States
Survey time period
May 18 to 21, 2018
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't want companies sharing my data with other companies in order to advertise to me online."
*18-29 years: n = 469
*30-44 years: n = 546
*45-54 years: n = 399
*55-64 years: n = 353
*65 and over: n = 437
*Total: n = 2,204

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