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U.S. internet users not sharing user data for targeted ads 2018, by age group

Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group

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Release date

May 2018


United States

Survey time period

May 18 to 21, 2018

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't want companies sharing my data with other companies in order to advertise to me online."
*18-29 years: n = 469
*30-44 years: n = 546
*45-54 years: n = 399
*55-64 years: n = 353
*65 and over: n = 437
*Total: n = 2,204

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Statistics on "Digital advertising formats in the United States"

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