This statistic illustrates the best performing influencer post types on Instagram based on engagement rate in the United Kingdom (UK) during the first half of 2018. Competitions or giveaways were the most popular among users with an engagement rate of 3.78 percent. Brand ambassador and product promotion posts followed in the second and third place with engagement rates of 3.36 percent and 3.22 percent, respectively.
Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type
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Statistics on Influencer marketing in Italy
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
6
- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
Further related statistics
12
- Ranking of brands by engagement rate with Instagram influencer posts in the UK 2018
- Brand sponsored post engagement rate on Instagram in the UK H1 2018, by account size
- Brand sponsored posts on Instagram in the United Kingdom (UK) H1 2018, by category
- Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector
- Brand adoption of Snapchat 2016
- Leading Snapchat brand post types 2016
- Factors determining influencers' popularity among teenagers in Hungary 2019
- Facebook: brand post social engagement 2016
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Agreement to statement regarding micro social media influencers in the U.S. 2019
- Instagram: monthly image posts by brands 2016-2017
- Instagram: monthly video posts by brands 2016-2017
Further Content: You might find this interesting as well
Statistics
- Ranking of brands by engagement rate with Instagram influencer posts in the UK 2018
- Brand sponsored post engagement rate on Instagram in the UK H1 2018, by account size
- Brand sponsored posts on Instagram in the United Kingdom (UK) H1 2018, by category
- Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector
- Brand adoption of Snapchat 2016
- Leading Snapchat brand post types 2016
- Factors determining influencers' popularity among teenagers in Hungary 2019
- Facebook: brand post social engagement 2016
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Agreement to statement regarding micro social media influencers in the U.S. 2019
- Instagram: monthly image posts by brands 2016-2017
- Instagram: monthly video posts by brands 2016-2017
CampaignDeus. (July 20, 2018). Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus. "Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type." Chart. July 20, 2018. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus. (2018). Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus. "Engagement Rate of Influencer Posts on Instagram in The United Kingdom (Uk) in The 1st Half of 2018, by Type." Statista, Statista Inc., 20 Jul 2018, https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus, Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type Statista, https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/ (last visited February 05, 2023)
Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type [Graph], CampaignDeus, July 20, 2018. [Online]. Available: https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/