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Engagement rate with influencer Instagram posts in the UK H1 2018, by type

Published by Statista Research Department, Jan 28, 2021
This statistic illustrates the best performing influencer post types on Instagram based on engagement rate in the United Kingdom (UK) during the first half of 2018. Competitions or giveaways were the most popular among users with an engagement rate of 3.78 percent. Brand ambassador and product promotion posts followed in the second and third place with engagement rates of 3.36 percent and 3.22 percent, respectively.

Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type

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Source

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Release date

July 2018

Region

United Kingdom

Survey time period

January to June 2018

Number of respondents

4,600*

Supplementary notes

* Based on 700,000 influencer posts on Instagram from a representative sample of 4,600 accounts.

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