Leading U.S. brands on Twitter 2020, by user engagement

Published by S. Dixon, Mar 22, 2022
In 2020, Bleacher Report was the leading U.S. brand on Twitter with almost 212 million post-level retweets and likes. Second-ranked k-pop and k-drama news platform Scoompi generated nearly 102 million Twitter actions on content posts, a consequence of the increasingly mainstream popularity of Korean pop music in the United States.

Leading brands in the United States on Twitter in 2020, based on user engagement (in million actions)

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Release date

February 2021

Region

United States

Survey time period

2020

Special properties

post-level retweets and likes

Supplementary notes

*These rankings exclude sports teams, TV shows and public figures.

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