Comedic influencer PANDA BOI was the most-followed Italian YouTuber as of December 2022, with 15.5 million subscribers. Musician Davie504 followed with 12.5 million subscribers, while videogame influencer duo Born2Kill rounded out the top three with 9.05 million.
Leading Italian YouTube channels as of December 2022, by number of subscribers (in millions)
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Statistics on Influencer marketing in Italy
Overview
5
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing spending in Italy 2020-2022
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2021
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2021
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2022
Budgets and costs
4
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2020
- Premium Statistic Average pay per post of influencers in Italy 2022, by platform
- Premium Statistic Annual cost of an FMCG influencer worldwide 2020, by country
Doing business
6
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Objectives related to influencer marketing in Italy 2021
- Premium Statistic Leading industries in sponsored content transparency in Italy 2021
- Premium Statistic FMCG sales increase due to influencer marketing worldwide 2020, by country
- Premium Statistic Number of incidents with FMCG influencers worldwide 2020, by country
Market leaders
8
- Premium Statistic Most popular Italian influencers on Instagram 2022
- Premium Statistic Most mentioned brands on Italian-language Instagram worldwide 2021
- Premium Statistic Highest-paid Italian fashion influencers on Instagram in March 2021
- Basic Statistic Most followed Italian Olympics athletes on Instagram 2021
- Basic Statistic Leading TikTok creators in Italy H1 2021, by number of video views
- Premium Statistic Most-followed Italian-language TikTok creators worldwide 2022
- Premium Statistic Leading Italian TikTok creators 2021, by number of followers
- Premium Statistic Leading Italian YouTube channels 2022, by subscribers
Consumer perspective
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- Premium Statistic Reasons why Italians follow influencers 2021
- Premium Statistic Frequency of consumers checking influencer profiles in Italy 2021
- Premium Statistic Influencer role in purchasing process in Italy 2021
- Premium Statistic Ad formats driving brand discovery of Gen Z in Italy 2021
- Premium Statistic Channels used by Gen Z to acquire brand information in Italy 2021
- Premium Statistic Influencer marketing effectiveness in Italy in February 2021
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20
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- Top ten YouTube channels of brands in India 2020 by number of views
- Leading Russian-language YouTube channels 2022, by social media influence
- YouTube channels with the most subscribers in France 2017
- Top ten media YouTube channels in Australia 2020 by number of views
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- Leading YouTube channels in Poland 2022, by views
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- T-Series total YouTube subscribers 2016-2021
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- French Youtube multi-channel networks with the highest engagement levels 2020
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Statistics
- Italy: leading YouTube channels 2018, by number of views
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- Bolivia: leading YouTube channels 2022, by number of subscribers
- Top ten YouTube channels of celebrities in Australia 2019 by number of views
- Top ten YouTube channels of brands in India 2020 by number of views
- Leading Russian-language YouTube channels 2022, by social media influence
- YouTube channels with the most subscribers in France 2017
- Top ten media YouTube channels in Australia 2020 by number of views
- Top ten YouTube channels of celebrities in India 2020 by number of views
- Leading YouTube channels in Poland 2022, by views
- YouTube total views per post in Poland 2018, by channel category
- Leading celebrities YouTube Lebanon 2019, by views
- Video upload frequency to YouTube channels in Poland 2018
- Top ten YouTube channels in Vietnam 2020, by uploaded video views
- Leading food retail YouTube channels in Romania 2020, by number of views
- T-Series total YouTube subscribers 2016-2021
- Leading auto YouTube channels in Romania 2020, by total number of views
- Most popular brands on YouTube in Finland 2021, by number of video views
- French Youtube multi-channel networks with the highest engagement levels 2020
Social Blade. (December 12, 2022). Leading Italian YouTube channels as of December 2022, by number of subscribers (in millions) [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/873984/leading-youtube-channels-by-number-of-subscribers-in-italy/
Social Blade. "Leading Italian YouTube channels as of December 2022, by number of subscribers (in millions) ." Chart. December 12, 2022. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/873984/leading-youtube-channels-by-number-of-subscribers-in-italy/
Social Blade. (2022). Leading Italian YouTube channels as of December 2022, by number of subscribers (in millions) . Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/873984/leading-youtube-channels-by-number-of-subscribers-in-italy/
Social Blade. "Leading Italian Youtube Channels as of December 2022, by Number of Subscribers (in Millions) ." Statista, Statista Inc., 12 Dec 2022, https://www.statista.com/statistics/873984/leading-youtube-channels-by-number-of-subscribers-in-italy/
Social Blade, Leading Italian YouTube channels as of December 2022, by number of subscribers (in millions) Statista, https://www.statista.com/statistics/873984/leading-youtube-channels-by-number-of-subscribers-in-italy/ (last visited February 05, 2023)
Leading Italian YouTube channels as of December 2022, by number of subscribers (in millions) [Graph], Social Blade, December 12, 2022. [Online]. Available: https://www.statista.com/statistics/873984/leading-youtube-channels-by-number-of-subscribers-in-italy/