Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018

In-store mobile shopper activities worldwide 2017-2018 This statistic presents the share of shoppers worldwide using their smartphones while in stores for the selected activities. According to the 2018 findings, 29 percent of shoppers used their smartphones to research products in-store. Additionally, 36 percent of shoppers reported to using their smartphone to compare prices while browsing through a retailer's shop.
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20172018
Buy11%16%
Research22%29%
Compare prices30%36%
20172018
Buy11%16%
Research22%29%
Compare prices30%36%
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Description Source More information
This statistic presents the share of shoppers worldwide using their smartphones while in stores for the selected activities. According to the 2018 findings, 29 percent of shoppers used their smartphones to research products in-store. Additionally, 36 percent of shoppers reported to using their smartphone to compare prices while browsing through a retailer's shop.
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Release date
August 2018
Region
Worldwide
Survey time period
2017 and 2018
Number of respondents
6,000 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Respondents from the United States, Canada, United Kingdom, France, Germany, Australia.

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