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Frequency of online purchases of food and beverages in the Netherlands 2017

This statistic shows the answers to a survey question on how often consumers in the Netherlands purchased food and beverages via the Internet in 2017. Approximately 17 percent of the respondents indicated they used e-commerce to buy any of these products between one or three times in the last 12 months. 52 percent of the respondents indicated they never purchased food or beverages online.

Approximately 40 percent of the telecom retail sales were done online, making this the product segment with the largest share of e-commerce sales in the Netherlands in 2017. On the other hand, in the food and near-food category this percentage reached three percent.

Share of consumers who purchased food and beverages online in the Netherlands in 2017

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Release date

February 2018



Survey time period


Number of respondents

1,000 respondents

Age group

18-66 years

Special properties


Supplementary notes

The source does not specify the date of the survey or the type of survey that was used.

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "Online grocery shopping in the Netherlands"

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