Behaviors of e-commerce users in Italy 2018

The statistic shows the impact of e-commerce and online shopping on the behavior of Italian consumers in 2018. According to survey results, 62 percent of respondents aged between 25 and 34 years said that they do not visit physical stores as much as they used to, while 60 percent stated that they can dedicate more time to the house because they have more free time.

Since you shop online, which of the following behaviors do you have?

Share of respondents
I visit less physical stores62%
I can dedicate myself to my home because I have more free time60%
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Release date

July 2018



Survey time period


Number of respondents

343 respondents

Age group

25-34 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Quanto i seguenti comportamenti ti rispecchiano (%molto+abbastanza)?"

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