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Distribution of online desktop traffic leading online retailers in Netherlands 2018

This statistic shows the results of research into the average annual desktop traffic of the 100 leading online retailers in the Netherlands in 2018, ranked from highest to lowest. It shows that online retailer Bol.com generated the most traffic in 2018. Bol was followed by Apple.com, the website of Dutch supermarket chain Albert Heijn, domestic postal service provider PostNL and the German website of Amazon (of which a small part is translated in Dutch).

Unlike in many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching 1.22 billion euros and 844 million euros respectively in 2017.

Distribution of total desktop traffic among the 100 leading online retailers in the Netherlands as of 2018

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Source

Release date

September 2018

Region

Netherlands

Survey time period

July 2017 to June 2018

Special properties

average annual desktop traffic of the 100 leading online retailers

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Statistics on "E-commerce in the Netherlands"

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