This statistic presents consumers' motivations for shopping on Black Friday in selected countries, as of 2018. According to a survey by McKinsey & Company, some 54 percent of respondents in the United States reported that their primary motivation for shopping on Black Friday was steep discounts.
What motivates consumers to shop on Black Friday in selected countries as of September 2018
Characteristic
Steep discounts
'One-off' promotions
Buying gifts for the holidays
Personal offers
Planned budget
Good feedback from family and friends
Tradition
Socializing
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McKinsey & Company. (November 1, 2018). What motivates consumers to shop on Black Friday in selected countries as of September 2018 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. "What motivates consumers to shop on Black Friday in selected countries as of September 2018." Chart. November 1, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. (2018). What motivates consumers to shop on Black Friday in selected countries as of September 2018. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company. "What Motivates Consumers to Shop on Black Friday in Selected Countries as of September 2018." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/
McKinsey & Company, What motivates consumers to shop on Black Friday in selected countries as of September 2018 Statista, https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/ (last visited September 01, 2024)
What motivates consumers to shop on Black Friday in selected countries as of September 2018 [Graph], McKinsey & Company, November 1, 2018. [Online]. Available: https://www.statista.com/statistics/956151/consumer-motivations-for-shopping-on-black-friday-in-key-markets/