Consumer motivations for shopping on Black Friday in key markets 2018

This statistic presents consumers' motivations for shopping on Black Friday in selected countries, as of 2018. According to a survey by McKinsey & Company, some 54 percent of respondents in the United States reported that their primary motivation for shopping on Black Friday was steep discounts.

What motivates consumers to shop on Black Friday in selected countries as of September 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2018

Region

Worldwide

Survey time period

September 2018

Number of respondents

1,966 respondents

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

Survey size sample distributions by country:
United States: n = 771; United Kingdom: n = 393; Germany: n = 393; Canada: n = 409

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Online shopping in Italy "

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.