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Consumer motivations for shopping on Black Friday in key markets 2018

What motivates consumers to shop on Black Friday in selected countries as of September 2018

by Emma Bedford, last edited Jan 22, 2019
Consumer motivations for shopping on Black Friday in key markets 2018 This statistic presents consumers' motivations for shopping on Black Friday in selected countries, as of 2018. According to a survey by McKinsey & Company, some 54 percent of respondents in the United States reported that their primary motivation for shopping on Black Friday was steep discounts.
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What motivates consumers to shop on Black Friday in selected countries as of September 2018

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