Online research as a share of global market research spend 2009-2019

Published by
Raphael Bohne,
Jul 6, 2022
This statistic shows the online research as a share of the global research spend from 2009 to 2019. Online research accounted for 44 percent of the total market research spend in 2019, two percent less than the previous year.

Online research as a share of market research spend worldwide from 2009 to 2019

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Release date

September 2020

Region

Worldwide

Survey time period

2009 to 2019

Supplementary notes

Figures prior to 2019 were taken from previous edition. Figures include: online quantitative research, mobile/smartphone quantitative research, audience measurement, online traffic/ web analytics, online qualitative and online research communities.

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