The total number of active social media users has been steadily growing year-on-year in Russia, except for 2017, when the audience dropped significantly in volume across the country. By January 2020, there were 70 million active users of social media platforms in Russia.
Popular Social media platforms in Russia
YouTube was the leading social media platform in the country with over an 85 percent penetration rate as of third quarter of 2019. Vkontakte, which is known as the Russian version of Facebook, provided a strong competition to the former in the region and accounted for over 38 million monthly users by February 2019 in Russia only. As for the messengers, WhatsApp dominated the market as of the year-end 2019, and in 2020, the coronavirus (COVID-19) outbreak in the country contributed to the traffic growth of this platform even further.
Social media usage in Russia
With a daily average of over two hours, Russians were the most active consumers of social media among European countries in 2019. The most frequently employed devices for connecting to social networks, especially among the young generation, were mobile appliances. In aggregate terms, the share of female users prevailed that of the male audience on most platforms, with an exception of Twitter and YouTube.
Total number of active social media users in Russia from January 2015 to January 2020*
(in millions)
Internet users who use a social network site via any device at least once per month
Supplementary notes
* The source clarifies that the figures are "based on data published in selected platforms' self-service advertising tools (as of January 2020), company statements, earnings announcements and media reports, with comparisons to population data from the united nations."
Data for periods period to January 2020, was obtained from earlier reports by the source.
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DataReportal, & We Are Social, & Hootsuite. (February 18, 2020). Total number of active social media users in Russia from January 2015 to January 2020* (in millions) [Graph]. In Statista. Retrieved September 26, 2020, from https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal, und We Are Social, und Hootsuite. "Total number of active social media users in Russia from January 2015 to January 2020* (in millions)." Chart. February 18, 2020. Statista. Accessed September 26, 2020. https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal, We Are Social, Hootsuite. (2020). Total number of active social media users in Russia from January 2015 to January 2020* (in millions). Statista. Statista Inc.. Accessed: September 26, 2020. https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal, and We Are Social, and Hootsuite. "Total Number of Active Social Media Users in Russia from January 2015 to January 2020* (in Millions)." Statista, Statista Inc., 18 Feb 2020, https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal & We Are Social & Hootsuite, Total number of active social media users in Russia from January 2015 to January 2020* (in millions) Statista, https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/ (last visited September 26, 2020)
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