The total number of active social media users has been steadily growing year-on-year in Russia, except for 2017, when the audience dropped significantly in volume across the country. By February 2022, there were 106 million active users of social media platforms in Russia.
Popular Social media platforms in Russia
Whatsapp was the leading social media platform in the country with over an 80 percent penetration rate as of third quarter of 2021. The platform in question gained momentum since the COVID-19 with the user base increasing considerably in volume. Vkontakte, which is known as the Russian version of Facebook, provided a strong competition to the former in the region and accounted for over 40.64 million monthly users by December 2020 in Russia only.
Social media usage in Russia
With a daily average of nearly two hours and a half, Russians were the most active consumers of social media among European countries in 2020. The most frequently employed devices for connecting to social networks, especially among the young generation, were mobile appliances. In aggregate terms, the share of female users prevailed that of the male audience on most platforms, with an exception of Twitter and YouTube.
Total number of active social media users in Russia from January 2015 to February 2022
(in millions)
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DataReportal, & We Are Social, & Hootsuite. (February 15, 2022). Total number of active social media users in Russia from January 2015 to February 2022 (in millions) [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal, und We Are Social, und Hootsuite. "Total number of active social media users in Russia from January 2015 to February 2022 (in millions)." Chart. February 15, 2022. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal, We Are Social, Hootsuite. (2022). Total number of active social media users in Russia from January 2015 to February 2022 (in millions). Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal, and We Are Social, and Hootsuite. "Total Number of Active Social Media Users in Russia from January 2015 to February 2022 (in Millions)." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/
DataReportal & We Are Social & Hootsuite, Total number of active social media users in Russia from January 2015 to February 2022 (in millions) Statista, https://www.statista.com/statistics/278410/number-of-social-network-users-in-russia/ (last visited August 11, 2022)
