Online shopping behavior in the United States

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Statista dossier about online shopping behavior in the United States

This dossier has been compiled to provide statistical information about online shopping behavior of consumers in the United States. The paper presents information on conversion rates, average order value as well as the role of social and mobile in online retail.

Table of contents

  • 1. Overview
    • ACSI - U.S. customer satisfaction with online retail as of 2017

    • U.S. web-influenced retail sales 2014-2020, by segment

    • U.S. online shopping reach as of December 2017, by device

    • U.S. average online shopping order value 2018, by device

    • U.S. online shopper conversion rate 2017-2018

    • U.S. online shopper conversion rate 2018, by device

    • U.S. online retail user engagement and expenditure 2017, by platform

    • Most popular online shops in the United States 2017, by reach

    • Most popular online shops in the United States 2017, by shopping frequency

  • 2. Behavior and attitudes
    • Online shopping and buying-related activities by U.S. internet users in 2018, by age

    • Important factors when shopping for a product online according to U.S. shoppers 2017

    • U.S. online user primary reasons to make online purchases 2018

    • U.S. online shopping frequency 2014-2017

    • U.S. online shopping frequency 2017, by gender

    • U.S. online shopping frequency 2017, by product line

    • U.S. online shopping products 2017, by category

    • U.S. leading online retail products categories 2017

    • U.S. online shopping preference reasons 2017

    • Most trusted product recommendations among U.S. online shoppers 2017

    • Preferred U.S. online shopping occasions and circumstances 2017

    • U.S. online shopper reasons in switching towards a higher priced item 2017

    • Best part of online shopping process according to U.S. online buyers 2017

    • Interest in new shopping technologies among U.S. consumers 2017

    • Digital shoppers: reasons for abandoning carts U.S. 2016-2017

    • U.S. shopping cart abandonment rates of selected categories 2018

  • 3. Mobile
    • Share of U.S. mobile e-commerce spending 2010-2017

    • Factors preventing purchases on mobile devices in the U.S. 2016

    • Leading shopping-related activities via mobile phone in the U.S. 2017

    • Degree of mobile vs desktop shopping preference in the U.S. 2017

    • Mobile payment activities carried out by U.S. users 2015

    • Mobile activities of U.S. online shoppers 2017

    • Leading iOS shopping app reach in the United States 2018

    • Leading Android shopping app reach in the United States 2018

    • Most popular e-commerce apps in the U.S. 2018, by reach

    • Most popular e-commerce apps in the U.S. 2018, by audience

  • 4. Path to purchase
    • Online research and shopping device preferences in the U.S. 2017

    • U.S. monthly time spent online shopping 2017, by shopper type

    • U.S. monthly online shopping sessions 2017, by user type

    • Occurrence of apps during U.S. online shopping sessions 2017

    • Leading app categories accessed before shopping online in the U.S. 2017

    • Leading app categories accessed after shopping online in the U.S. 2017

    • Leading apps accessed before shopping online in the U.S. 2017

    • Leading apps accessed after shopping online in the U.S. 2017

    • Leading purchase influences of U.S. online shoppers 2017

    • U.S. online purchase influences 2017, by category

    • Important factors when shopping for a product online according to U.S. shoppers 2017

    • U.S. shopper online retail research channels 2017

    • U.S. online shopper online review consumption 2017, by product type

    • U.S. online review usage frequency prior to new product purchase 2017

    • U.S. online review importance prior to new product purchase 2017

    • U.S. online review usage prior to new product purchase 2017, by product

    • Leading types of online review sources in the U.S. 2017

    • U.S. shopper online retail research channels 2017, by age group

    • Leading channels to purchase products from online retailers in the U.S. 2017, by age

    • Leading channels to purchase products from online retailers in the U.S. 2017

    • U.S. consumer retail purchase preference 2017, by product

    • U.S. path to multi-channel retail purchases 2017

  • 5. Order delivery
    • Delivery method preference of U.S. online shoppers 2018, by age group

    • U.S. internet user same-day delivery usage 2018, by category

    • U.S. digital shopper free shipping qualification measures 2017

    • Influence of shipping costs on purchase decisions among U.S. online shoppers 2017

    • Most used shipping service provider among U.S. online shoppers 2017

    • Use of services offered by shipping providers among U.S. online shoppers 2017

    • Expected order delivery with free shipping among U.S. online shoppers 2017

    • Importance of U.S. online purchase delivery within 2-3 working days 2017

    • Acceptance of order delivery via robot among U.S. online shoppers 2017

    • Acceptance of order delivery via drone among U.S. online shoppers 2017

    • Percentage of returned online orders according to U.S. online shoppers 2017, by type

    • Reasons for returning online orders according to U.S. online shoppers 2017

    • Reasons for cancelling online orders according to U.S. online shoppers 2017

    • U.S. online shopper dissatisfaction reasons 2017

    • U.S. online shopper shipping provider dissatisfaction reasons 2017

    • E-commerce fulfillment priorities of online shoppers worldwide 2017

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