Online shopping behavior

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Statista dossier about online shopping behavior

This dossier has been compiled to provide statistical information about online shopping behavior of consumers in the United States. The paper presents information on conversion rates, average order value as well as the role of social and mobile in online retail.

Table of contents

  • 1. Online
    • ACSI - U.S. customer satisfaction with online retail as of 2016

    • U.S. web-influenced retail sales 2012-2017, by segment

    • U.S. average online shopping order value 2016, by device

    • U.S. online shopper conversion rate 2015-2016

    • U.S. online shopper conversion rate 2016, by device

    • U.S. online shopping frequency 2014-2016

    • U.S. online shopping payment method preference 2016

    • U.S. online order shipping expectations and offers 2015

    • Overseas online shopping reach in selected countries 2015

  • 2. Mobile
    • Share of U.S. mobile e-commerce spending 2010-2017

    • Factors preventing purchases on mobile devices in the U.S. 2016

    • Mobile payment activities carried out by U.S. users 2015

    • Leading in-store mobile shopping activities worldwide 2015

    • U.S. mobile commerce spending 2013-2015, by platform

    • Mobile activities of U.S. online shoppers 2016

    • Leading mobile shopping activities in the United States 2015

    • North America: smartphone shopping behaviors 2014

    • U.S. e-commerce and traffic growth from smatphones 2015

    • Leading iOS shopping app reach in the United States 2017

    • Leading Android shopping app reach in the United States 2017

    • Most popular e-commerce apps in the U.S. 2017, by reach

    • Most popular e-commerce apps in the U.S. 2017, by audience

  • 3. Path to purchase
    • Most popular online shopping categories worldwide 2016

    • U.S. digital product/service purchase frequency 2016, by category

    • U.S. path to multi-channel retail purchases 2016

    • U.S. Amazon shopping journey start reasons 2016

    • Preferred product purchase methods of global online shoppers 2015, by category

    • U.S. internet user purchase influence factors 2016

    • Online research and shopping device preferences in the U.S. 2016

    • U.S. online shopping journey starting point 2015

    • Global mobile product research barriers as of March 2015

    • Peak online shopping hours of U.S. consumers 2015

    • Leading in-store mobile shopping activities worldwide 2015

    • Most influential types of digital tools according to U.S. consumers 2015

    • Most common U.S. online shopper retail site frustrations 2016

  • 4. Social
    • Social commerce: average order value by referrer 2015

    • U.S. social commerce reach 2016, by platform

    • U.S. beauty brand interactions share 2013-2015, by platform

    • Most influential types of digital tools according to U.S. consumers 2015

    • Online shoppers influenced by reading social media comments 2015, by country

    • Social media e-commerce influence 2015

    • Stores from which U.S. online buyers bought products seen on Pinterest 2012

    • Usage of social media while holiday shopping 2015

    • U.S. visual content access prior to purchase 2016

  • Language: English
  • Released: November 2016
  • Source(s): Statista
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