Online shopping behavior in the United States

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Statista dossier about online shopping behavior in the United States

This dossier has been compiled to provide statistical information about online shopping behavior of consumers in the United States. The paper presents information on conversion rates, average order value as well as the role of social and mobile in online retail.

Table of contents

  • 1. Overview

    • ACSI - U.S. customer satisfaction with online retail as of 2016

    • U.S. web-influenced retail sales 2012-2017, by segment

    • U.S. average online shopping order value 2017, by device

    • U.S. online shopper conversion rate 2016-2017

    • U.S. online shopper conversion rate 2017, by device

    • U.S. online retail user engagement and expenditure 2017, by platform

    • U.S. share of digitally influenced in-store retail sales 2016, by category

  • 2. Behavior and attitudes

    • U.S. online shopping frequency 2014-2017

    • U.S. online shopping frequency 2017

    • U.S. online shopping frequency 2017, by gender

    • U.S. online shopping frequency 2017, by product line

    • U.S. online shopping products 2017, by category

    • U.S. leading online retail products categories 2017

    • U.S. online shopping preference reasons 2017

    • Most trusted product recommendations among U.S. online shoppers 2017

    • Preferred U.S. online shopping occasions and circumstances 2017

    • U.S. online shopper concern about banking security 2017

  • 3. Mobile

    • Share of U.S. mobile e-commerce spending 2010-2017

    • U.S. mobile shopping order value 2016, by channel

    • Factors preventing purchases on mobile devices in the U.S. 2016

    • Degree of mobile vs desktop shopping preference in the U.S. 2017

    • Mobile payment activities carried out by U.S. users 2015

    • Mobile activities of U.S. online shoppers 2016

    • Leading iOS shopping app reach in the United States 2017

    • Leading Android shopping app reach in the United States 2017

    • Most popular e-commerce apps in the U.S. 2017, by reach

    • Most popular e-commerce apps in the U.S. 2017, by audience

  • 4. Path to purchase

    • U.S. online review usage frequency prior to new product purchase 2017

    • U.S. online review importance prior to new product purchase 2017

    • U.S. online review usage prior to new product purchase 2017, by product

    • Leading types of online review sources in the U.S. 2017

    • Most popular online shops in the United States 2017, by reach

    • Most popular online shops in the United States 2017, by shopping frequency

    • Most popular online shopping categories worldwide 2016

    • U.S. digital product/service purchase frequency 2016, by category

    • U.S. path to multi-channel retail purchases 2017

    • U.S. Amazon shopping journey start reasons 2016

    • U.S. internet user purchase influence factors 2016

    • U.S. online purchase influence factors when shopping for new products 2016

    • Online research and shopping device preferences in the U.S. 2017

    • Most common U.S. online shopper retail site frustrations 2016

    • Chatbot communication reasons according to U.S. internet users 2016

  • 5. Order delivery

    • Influence of shipping costs on purchase decisions among U.S. online shoppers 2017

    • Most used shipping service provider among U.S. online shoppers 2017

    • Use of services offered by shipping providers among U.S. online shoppers 2017

    • Expected order delivery with free shipping among U.S. online shoppers 2017

    • Importance of U.S. online purchase delivery within 2-3 working days 2017

    • Acceptance of order delivery via robot among U.S. online shoppers 2017

    • Acceptance of order delivery via drone among U.S. online shoppers 2017

    • Percentage of returned online orders according to U.S. online shoppers 2017, by type

    • Reasons for returning online orders according to U.S. online shoppers 2017

    • Reasons for cancelling online orders according to U.S. online shoppers 2017

    • U.S. online shopper dissatisfaction reasons 2017

    • U.S. online shopper shipping provider dissatisfaction reasons 2017

  • Language: English
  • Released: June 2017
  • Source(s): Statista
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