Online shopping behavior in the United States

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Statista dossier about online shopping behavior in the United States

This dossier has been compiled to provide statistical information about online shopping behavior of consumers in the United States. The paper presents information on shopping habits in general, with a heavy focus on online and holiday shopping, as well as preferred online retailers among U.S. shoppers and the impact of the novel coronavirus (COVID-19) pandemic on e-commerce.

Table of contents

  • 1. Overview
    • Worldwide share of consumers that shop online 2020

    • Online sources for product searches worldwide 2020

    • ACSI - U.S. customer satisfaction with online retail as of 2020

    • Share of Cyber Weekend spend by generation in the United States 2020

    • U.S. average online shopping order value 2020, by device

    • U.S. online shopper conversion rate 2020, by device

  • 2. Offline shopping
    • Favorite retail shops in the United States 2020

    • Change in U.S. physical retail store shopper traffic 2019 to 2020, by month

    • Offline purchases by type in the U.S. 2020

    • Sources of inspiration for new products in the U.S. 2020

    • Sources of information about products in the U.S. 2020

  • 3. Online shopping behavior
    • Online purchases by category in the U.S. 2020

    • Online vs. offline purchases by category in the U.S. 2020

    • Drivers of online purchases in the U.S. 2020

    • Online vs. offline product research by category in the U.S. 2020

    • Sources of shopping inspiration for digital shoppers worldwide 2020

    • Points of irritation when returning items purchased online in the United States 2020

    • Most visited coupon websites in the U.S. 2020

    • Share of in-store grocery shoppers who also bought groceries online in the U.S. 2020

    • Key factors when shopping at a particular online retailer in the U.S. 2019

    • U.S. leading shopping channels 2019, by category

  • 4. Holiday shopping habits
    • In-store vs. online holiday shopping in the United States 2015-2020

    • Share of U.S. consumers shopping on Black Friday 2015-2020

    • Share of online vs. in-store holiday spending in the United States 2020

    • Change in Cyber Weekend spend on Amazon in the United States 2020

    • Reasons for trying a new store or online retailer for holiday shopping U.S. 2020

    • Holiday shopping research plans among U.S. consumers 2020

    • Favorite shopping period in the United States 2020

  • 5. Favorite online retailers
    • Percentage change in Cyber Weekend spend in the United States 2020, by retailer

    • Favorite online shops in the United States 2020

    • Favorite online stores among consumers in the United States 2020

    • Favorite online retail stores among U.S. shoppers 2020, by generation

    • Amazon share of consumer retail spending in the U.S. in 2020, by race and ethnicity

  • 6. Impact of COVID-19
    • Impact of COVID-19 on shopping behavior in the U.S. by week from Mar 2020 to Jan 2021

    • Share of consumers who will not go to these stores without a COVID-19 vaccine 2021

    • Change in shopping frequency due to the coronavirus outbreak US 2020, by channel

    • Leading expenses cut back on due to COVID-19 in the United States 2020, by generation

    • Weekly Stockpiling Behavior Index for U.S. pantry filling during COVID-19 2020

    • Outcomes of online grocery shopping during COVID-19 outbreak

    • Levels of comfort with holiday shopping offline U.S. 2020, by location

    • Leading holiday shopping concerns during COVID-19 pandemic in the United States 2020

    • Expected food delivery service use post-pandemic US 2020

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