Online shopping behavior in the United States

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Statista dossier about online shopping behavior in the United States

This dossier has been compiled to provide statistical information about online shopping behavior of consumers in the United States. The paper presents information on conversion rates, average order value as well as the role of social and mobile in online retail.

Table of contents

  • 1. Overview
    • ACSI - U.S. customer satisfaction with online retail as of 2018

    • U.S. average online shopping order value 2019, by device

    • U.S. online shopper conversion rate 2018-2019

    • U.S. online shopper conversion rate 2019, by device

  • 2. Behavior and attitudes
    • Online shopping and buying-related activities by U.S. internet users in 2018, by age

    • Most important factors of online shopping according to U.S. shoppers 2018

    • U.S. preferred shopping method among digital shoppers 2018

    • Important factors when shopping for a product online according to U.S. shoppers 2017

    • Drivers of online purchases in the U.S. 2019

    • Expected price difference for online shops by U.S. consumers 2018

    • Online purchases by category in the U.S. 2019

    • Online vs. offline product research by category in the U.S. 2019

    • Online vs. offline purchases by category in the U.S. 2019

    • Online shopping habits of U.S. consumers 2018

    • Global online shopper preference for first-time & repeat purchases 2018

    • U.S. digital buyer interest in new shopping options & technologies 2018

    • U.S. interest in purchasing items via social commerce 2019, by age group

    • Factors that would encourage U.S. consumers to purchase more online 2018

    • U.S. retailers banning serial returners from their websites 2018, by product category

  • 3. Mobile
    • Most popular e-commerce apps in the U.S. 2019, by reach

    • Most popular e-commerce apps in the U.S. 2019, by audience

    • Share of time spend on U.S. retailers mobile apps vs. mobile websites 2019

    • U.S. mobile users shopping activities via app 2019

    • U.S. holiday shopping: mobile visits leading retail websites 2018

    • Preferred channel to receive mobile coupons from retailers in the U.S. 2018

    • U.S. shopper mobile payment attitudes 2018

  • 4. Path to purchase
    • Sources of shopping inspiration for digital shoppers worldwide 2019

    • U.S. digital shoppers preferred online sources for product search 2019

    • Online shoppers worldwide who use search engines for inspiration 2019, by age group

    • Online sources for product searches worldwide 2019

    • Global usage of social media during path to purchase 2019, by age group

    • Favorite online shopping platforms in the U.S. 2019

    • U.S. leading shopping channels 2019, by category

    • Best part of online shopping process according to U.S. online buyers 2017

    • U.S. shopper impulse add to cart second thoughts 2018, by age group

    • Digital shoppers: reasons for abandoning carts U.S. 2018

    • U.S. shopping cart abandonment rates of selected categories 2018

    • Appeal of tech capabilities offered by online retailers in the U.S. 2017, by age

  • 5. Order delivery
    • Delivery method preference of U.S. online shoppers 2018, by age group

    • U.S. internet user same-day delivery usage 2018, by category

    • Delivery method preference of U.S. online shoppers 2018

    • Consumer preferences on purchasing & e-commerce delivery worldwide 2018, by region

    • U.S. online shopper ranking of their last e-commerce delivery experience 2018

    • Fast online order delivery according to U.S. consumers 2018

    • Statements regarding the shipping of online orders for U.S. consumers 2018

    • Importance of a quick delivery of an online order for U.S. consumers 2018

    • Importance of a quick delivery by product category for U.S. consumers 2018

    • Known logistics or delivery companies by U.S. consumers 2018

    • Favorite delivery company of U.S. consumers 2018

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