Influencer marketing

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Statista dossier on influencer marketing in the United States and worldwide

This dossier has been compiled to provide statistical information about influencer marketing in the United States and worldwide.

Table of contents

  • 1. Overview & financials
    • Benefits of social media marketing worldwide 2018

    • Goals of influencer marketing 2018

    • Change in influencer marketing budgets in the U.S. 2018

    • Role of influencer marketing worldwide 2017

    • Leading challenges of influence marketing in the U.S. 2017

    • Average spend on influencer marketing campaigns in the U.S. 2017, by vertical

    • Influencer marketing campaign average EMV 2016-2017

    • Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical

  • 2. Strategies & tactics
    • Social media platforms used by social influencers as of January 2018

    • Ways in which U.S. influencers are involved in branded campaigns 2018

    • Leading methods of disclosing branded content in influencer marketing 2018

    • Time necessary for influencer post creation in 2017

    • Work monetization adoption among influencers 2017

    • Number of influencers U.S. marketers work with for longer periods 2018

    • Influencer marketing success measurement metrics in the U.S. 2017

    • Types of compensation U.S. influencers receive for campaign involvement 2018

  • 3. Instagram influencers
    • Instagram influencer market size 2017-2019

    • Global Instagram influencer marketing spending 2013-2020

    • Instagram: number of brand sponsored influencer posts 2016-2019

    • Global sponsored Instagram posts 2018, by vertical

    • Active Instagram influencers share 2013-2018, by number of followers

    • Leading countries in Instagram influencer marketing 2017, by sponsored posts

    • Instagram: average IGC engagement rate 2017, by follower count

    • Instagram: average branded IGC engagement rate 2017, by follower count

    • Fastest-growing English-language influencers on Instagram 2018

  • 4. YouTube & video influencers
    • Influencer social video posts share in 2018, by tier and platform

    • Blogging: frequently included media content 2018

    • Leading categories of products in haul influencer videos on YouTube 2018

    • Leading categories of products in unbox influencer videos on YouTube 2018

  • 5. Fashion, cosmetics & luxury infuencers
    • Fashion & beauty marketing strategies benefiting from influencer involvement 2018

    • Main criteria of fashion & beauty influencer selection worldwide 2018

    • Tactics used by global fashion and beauty marketers to engage with influencers 2018

    • Fashion & beauty influencer tiers seen as most effective worldwide 2018

  • 6. Consumer perception
    • Global social users discovering brands via influencer channels 2018

    • Global social users who discover brands via selected sources 2018, by user type

    • U.S. consumers perception to information quality in sponsored content 2017

    • U.S. consumers frequently aware of sponsored content in selected media 2017

    • Opinions of consumers about social media influencers in 2018, by age

    • Impact of influencers on global consumer purchasing in 2018, by influencer tier

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