Social media platforms used by social influencers as of January 2018

Ways in which U.S. influencers are involved in branded campaigns 2018

Leading methods of disclosing branded content in influencer marketing 2018

Time necessary for influencer post creation in 2017

Work monetization adoption among influencers 2017

Number of influencers U.S. marketers work with for longer periods 2018

Influencer marketing success measurement metrics in the U.S. 2017

Types of compensation U.S. influencers receive for campaign involvement 2018

Instagram influencer market size 2017-2020

Global Instagram influencer marketing spending 2013-2020

Instagram: number of brand sponsored influencer posts 2016-2020

Global sponsored Instagram posts 2018, by vertical

Active Instagram influencers share 2013-2018, by number of followers

Leading countries in Instagram influencer marketing 2017, by sponsored posts

Instagram: average IGC engagement rate 2017, by follower count

Instagram: average branded IGC engagement rate 2017, by follower count

Fastest-growing English-language influencers on Instagram 2019

Influencer social video posts share in 2018, by tier and platform

Blogging: frequently included media content 2018

Leading categories of products in haul influencer videos on YouTube 2018

Leading categories of products in unbox influencer videos on YouTube 2018

Fashion & beauty marketing strategies benefiting from influencer involvement 2018

Main criteria of fashion & beauty influencer selection worldwide 2018

Tactics used by global fashion and beauty marketers to engage with influencers 2018

Fashion & beauty influencer tiers seen as most effective worldwide 2018

Global social users discovering brands via influencer channels 2018

Global social users who discover brands via selected sources 2018, by user type

U.S. consumers perception to information quality in sponsored content 2017

U.S. consumers frequently aware of sponsored content in selected media 2017

Opinions of consumers about social media influencers in 2018, by age

Impact of influencers on global consumer purchasing in 2018, by influencer tier