Influencer marketing


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Statista dossier on influencer marketing in the United States and worldwide
Table of contents
- 1. Overview
Global influencer marketing value 2016-2019
Influencer marketing campaign average EMV 2016-2018
Influencer marketing platform market size worldwide 2017-2027
Share of global marketers using influencers in 2019, by tier
Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- 2. Budgets and costs
Influencer marketing budget allocation in the U.S. 2019
Change in influencer marketing budgets in the U.S. 2019
Average amount paid per influencer marketing post in the U.S. 2019, by ethnicity
Average amount paid per influencer marketing post in the U.S. 2014-2019, by gender
Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform
- 3. Doing business
Number of influencer marketing programs ran by marketers in the U.S. 2019
Common means of managing influencer programs by marketers in the U.S. 2019
Leading factors swaying towards cooperation with influencers in the U.S. 2019
Influencer marketing success measurement metrics in the U.S. 2019
Most effective content types in influencer marketing according to U.S. marketers 2019
Leading challenges of influencer marketing in the U.S. 2019
Types of compensation U.S. influencers receive for campaign involvement 2018
- 4. Market leaders
Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending
Fastest-growing English-language influencers on Instagram 2020
Most popular TikTok users worldwide 2020
Leading U.S. influencers on social media 2018, by cross-platform actions
- 5. Consumer perspective
Impact of influencers on global consumer purchasing in 2018, by influencer tier
U.S. internet users paying attention to influencer recommendations 2019, by gender
U.S. internet users paying attention to influencer recommendations 2019, by ethnicity
U.S. internet users paying attention to influencer recommendations 2019, by age
Amounts spent on purchases influenced by online influencers in U.S. 2018
Distrust in influencers and bloggers among U.S. internet users 2019
companies trust
Statista
- Influencer marketing in IndonesiaInfluencer marketing in Indonesia
- Social media marketing in FranceSocial media marketing in France
- Influencer marketing in ItalyInfluencer marketing in Italy
- Social media marketingSocial media marketing
- Influencer marketing in the NetherlandsInfluencer marketing in the Netherlands
- Digital marketing in ItalyDigital marketing in Italy
- Influencers in the United Kingdom (UK)Influencers in the United Kingdom (UK)
- Instagram marketing and advertisingInstagram marketing and advertising
- Facebook marketing Facebook marketing
- Twitter marketingTwitter marketing
- Social networking in CanadaSocial networking in Canada
- Social media advertising in BelgiumSocial media advertising in Belgium
- Global survey on social marketing use 2016Global survey on social marketing use 2016
- Instagram influencer fraud report 2019Instagram influencer fraud report 2019
- Global survey on social marketing use 2017Global survey on social marketing use 2017
- Global survey on social marketing use 2018Global survey on social marketing use 2018
- Digital marketing in SwedenDigital marketing in Sweden
- Influencers in the Nordic countriesInfluencers in the Nordic countries
- Social media marketing of global schools 2019Social media marketing of global schools 2019
- Social media usage worldwideSocial media usage worldwide
- Digital marketing in DenmarkDigital marketing in Denmark
- Brands on social mediaBrands on social media
- B2B marketing in the U.S.B2B marketing in the U.S.
- Online advertising metricsOnline advertising metrics
- Social media advertising in the U.S. (DMO)Social media advertising in the U.S. (DMO)
- Twitter marketingTwitter marketing
- Facebook marketing Facebook marketing
- Instagram marketing and advertisingInstagram marketing and advertising
- Ability to measure social media marketing ROI worldwide 2020Ability to measure social media marketing ROI worldwide 2020
- Latin America: social media used for B2C influencer marketing 2019Latin America: social media used for B2C influencer marketing 2019
- Latin America: social media used for B2B influencer marketing in 2019Latin America: social media used for B2B influencer marketing in 2019
- Annual revenue of companies who work with influencer marketing in Denmark 2016-2019Annual revenue of companies who work with influencer marketing in Denmark 2016-2019
- Content types used by schools in social media marketing worldwide 2019Content types used by schools in social media marketing worldwide 2019
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