Influencer marketing

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Statista dossier on influencer marketing in the United States and worldwide

This dossier has been compiled to provide statistical information about influencer marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • U.S. consumers frequently aware of sponsored content in selected media 2017

    • U.S. consumers perception to information quality in sponsored content 2017

    • Social media expected to influence marketing strategies in the U.S. 2017

    • U.S. small businesses: social media advertising use 2017

    • Role of influencer marketing worldwide 2017

    • Goals of influencer marketing 2017

    • Performance of influencer content compared to brand-created content in the U.S. 2017

    • Leading challenges of influence marketing in the U.S. 2017

  • 2. Financials
    • Change in influencer marketing budgets in the U.S. 2018

    • Influence marketing campaign budget allocation in the U.S. 2016

    • Influencer marketing campaign average EMV 2016, by category

    • U.S. influencer compensation charged 2015

    • Average earnings for Twitter influencer posts 2016, by number of followers

    • Instagram post value of the most-followed athletes worldwide 2018

  • 3. Effectiveness & impact
    • Digital resource shopping influence in the U.S. 2017

    • Influencer marketing success measurement metrics in the U.S. 2017

    • Most effective influence marketing tactics in the U.S. 2016

    • Most important social media for female influencers in the U.S. 2017

    • Most engaging factors of their work according to influencers in the U.S. 2016

    • Brand loyalty factors in the U.S. 2016

    • Trust in online customer reviews 2014-2017

    • U.S. consumers perception to information quality in sponsored content 2017

    • U.S. SMBs: Instagram marketing ROI 2016

    • Popular sponsored influencers on Instagram 2017

    • Fastest-growing English-language influencers on Instagram 2018

  • 4. Blogging
    • Number of bloggers in the United States 2014-2020

    • Blogging: posting frequency 2017

    • Blogging: post promotion channels 2017

    • Blogging: frequently included media content 2017

  • 5. Social media marketing usage
    • Social media marketing spending in the U.S. 2014-2019

    • Social media marketing profitability 2015-2016

    • Social media platforms used by social influencers as of January 2018

    • Leading Facebook brand post formats 2017

    • Instagram influencer market size 2017-2019

    • Instagram: number of brand sponsored influencer posts 2016-2019

    • Methods brands use for attracting social media followers worldwide 2015

    • Benefits of social media marketing worldwide 2018

    • Most effective social media for influence marketing in the U.S. 2016

    • Factors driving sponsored social messaging effectiveness in the U.S. 2015

    • Time necessary for influencer post creation in 2017

    • Work monetization adoption among influencers 2017

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