Influencer marketing

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Statista dossier on influencer marketing in the United States and worldwide

This dossier has been compiled to provide statistical information about influencer marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • Global influencer marketing value 2016-2019

    • Influencer marketing campaign average EMV 2016-2018

    • Influencer marketing platform market size worldwide 2017-2027

    • Share of global marketers using influencers in 2019, by tier

    • Spending on influencer campaigns according to marketers worldwide in 2019, by tier

  • 2. Budgets and costs
    • Influencer marketing budget allocation in the U.S. 2019

    • Change in influencer marketing budgets in the U.S. 2019

    • Average amount paid per influencer marketing post in the U.S. 2019, by ethnicity

    • Average amount paid per influencer marketing post in the U.S. 2014-2019, by gender

    • Average amount paid per influencer marketing post in the U.S. 2014-2019, by platform

  • 3. Doing business
    • Number of influencer marketing programs ran by marketers in the U.S. 2018

    • Common means of managing influencer programs by marketers in the U.S. 2019

    • Leading factors swaying towards cooperation with influencers in the U.S. 2019

    • Influencer marketing success measurement metrics in the U.S. 2019

    • Most effective content types in influencer marketing according to U.S. marketers 2019

    • Leading challenges of influencer marketing in the U.S. 2019

    • Types of compensation U.S. influencers receive for campaign involvement 2018

  • 4. Market leaders
    • Leading brands in Instagram influencer marketing worldwide in 2018, by earned media

    • Instagram influencer marketing advertisers in U.S. and Canada Q2 2019, by spending

    • Fastest-growing English-language influencers on Instagram 2020

    • Most popular influencers on TikTok worldwide 2019

    • Leading U.S. influencers on social media 2018, by cross-platform actions

  • 5. Consumer perspective
    • Impact of influencers on global consumer purchasing in 2018, by influencer tier

    • U.S. internet users paying attention to influencer recommendations 2019, by gender

    • U.S. internet users paying attention to influencer recommendations 2019, by ethnicity

    • U.S. internet users paying attention to influencer recommendations 2019, by age

    • Amounts spent on purchases influenced by online influencers in U.S. 2018

    • Distrust in influencers and bloggers among U.S. internet users 2019

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