Influencer marketing worldwide

Statistics report on influencer marketing worldwide

Influencer marketing worldwide

This report has been compiled to provide statistical information about influencer marketing worldwide. It contains a general overview of the global market, with key figures on size, spending and leading metrics, as well as three dedicated chapters on influencer marketing on TikTok, Instagram, and YouTube.

Table of contents

Overview

10
  • Premium Statistic Global influencer marketing value 2016-2024
  • Premium Statistic Influencer marketing platform market size worldwide 2022-2025
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
  • Premium Statistic Number of influencers brands worked with worldwide 2024
  • Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
  • Premium Statistic Top metrics delivered by influencers according to marketers worldwide 2022
  • Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
  • Premium Statistic Leading challenges among influencer marketers worldwide 2023
  • Premium Statistic Top tools for measuring the effectiveness of influencer marketing worldwide 2023
  • Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023

TikTok

10
  • Premium Statistic TikTok/Douyin: brand value 2020-2023
  • Premium Statistic Views per post of global TikTok influencers 2022, by profile size
  • Premium Statistic Price per post among global TikTok influencers 2022, by profile size
  • Premium Statistic Global distribution of TikTok influencers in 2022, by number of followers
  • Premium Statistic Engagement rate among global TikTok influencers 2022, by profile size
  • Basic Statistic TikTok: fake engagement removed 2021-2023
  • Premium Statistic Fastest growing global TikTok accounts 2022, by follower growth
  • Premium Statistic Most popular TikTok users worldwide 2024
  • Premium Statistic Most mentioned brands on TikTok worldwide 2022, by influencers
  • Premium Statistic Most talked about brands on TikTok worldwide 2022

Instagram

11
  • Premium Statistic Instagram: brand value 2020-2023
  • Basic Statistic Countries with the most Instagram users 2024
  • Basic Statistic Average weekly Instagram brand posts 2023, by vertical
  • Premium Statistic Share of Instagram influencers worldwide 2022, by category
  • Premium Statistic Global distribution of Instagram influencers in 2022, by number of followers
  • Premium Statistic Average price per post of Instagram influencers worldwide 2022, by followers
  • Premium Statistic EMV of Instagram influencer posts worldwide in 2022, by followers
  • Premium Statistic Engagement rates among global IG influencers 2022, by profile size
  • Premium Statistic Share of fraudulent Instagram influencers worldwide 2022, by number of followers
  • Premium Statistic Leading brands on Instagram worldwide 2022, by influencers
  • Premium Statistic Average fraud rates of Instagram influencers 2019-2022

YouTube

6
  • Premium Statistic YouTube: brand value 2020-2023
  • Premium Statistic Global distribution of YouTube influencers 2022, by category
  • Premium Statistic YouTube influencer engagement rates worldwide 2023
  • Premium Statistic Average price per sponsored video YouTube 2022 worldwide, by views
  • Premium Statistic Fastest growing YouTube accounts worldwide 2022
  • Premium Statistic Number of supernova creators on YouTube worldwide 2022

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)