Influence marketing

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Statista dossier on influence marketing in the United States and worldwide

This dossier has been compiled to provide statistical information about influence marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • Brand activation marketing spend in the U.S. 2015, by type

    • Influence marketing: most trusted advertising forms in the U.S. 2016

    • Role of influencer marketing worldwide 2017

    • Goals of influencer marketing 2017

    • Leading benefits of influencer marketing in the U.S. 2016

    • Leading challenges of influence marketing in the U.S. 2017

    • Main channels used by marketers worldwide to engage with influencers 2015

    • Leading marketing strategies benefiting from influencer involvement worldwide 2015

  • 2. Financials
    • Influence marketing campaign budget allocation in the U.S. 2016

    • Change in influencer marketing budgets in the U.S. 2017

    • Influencer marketing campaign average EMV 2015, by category

    • U.S. influencer compensation charged 2015

    • Average earnings for Twitter influencer posts 2016, by number of followers

  • 3. Effectiveness & impact
    • Influencer marketing success measurement metrics in the U.S. 2016

    • Most effective online platforms for influence marketing in the U.S. 2015

    • Most effective influence marketing tactics in the U.S. 2016

    • Most influential types of digital tools according to U.S. consumers 2015

    • Most engaging factors of their work according to influencers in the U.S. 2016

    • Brand loyalty factors in the U.S. 2016

    • Impact of product recommendations on shopping frequency in the U.S. 2016

    • Impact of product recommendations on shopping frequency in the U.S. 2016, by age

    • Trust in online customer reviews 2014-2017

    • Actions taken by podcast listeners in the U.S. after hearing ads 2016

  • 4. Blogging
    • Number of bloggers in the United States 2014-2020

    • Blogging: posting frequency 2017

    • Blogging: post promotion channels 2017

    • Blogging: frequently included media content 2017

  • 5. Social media marketing
    • Social media marketing spending in the U.S. 2014-2019

    • Share of brands posting daily on social media 2015

    • Methods brands use for attracting social media followers worldwide 2015

    • Benefits of social media marketing worldwide 2017

    • Social media used for brand research worldwide 2015

    • Reasons to connect with brands on social media in the U.S. 2015

    • Reasons for following brands according to social media promoters worldwide 2015

    • Actions taken by social media promoters after hearing about brands on social 2015

    • Factors driving sponsored social messaging effectiveness in the U.S. 2015

    • Most effective social media for influence marketing in the U.S. 2016

  • Language: English
  • Released: February 2017
  • Source(s): Statista
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