Digital Advertising: market data & analysis

Market Insights report

Digital Advertising: market data & analysis

Digital Advertising uses the internet to deliver marketing messages in various formats to internet users. This encompasses advertisements on Search advertising, Social Media advertising, Banner advertising, Video advertising, Classifieds, Digital Audio advertising, Influencer advertising, and In-app advertising.
The worldwide revenue of US$679 billion in 2023 is expected to grow to US$966 billion up to 2028. The most ad spending will be generated in the United States (US$271 billion in 2023).

What's included?

  • All relevant data, including market size & forecasts
  • Regional development with focus on: Americas, Asia, Australia & Oceania, and Europe
  • Trends and market analysis
  • Distribution by device type, method, and industry
  • Deep dives

Table of contents

Since the first appearance of a banner ad in 1994, the Digital Advertising Market went through many upheavals. As perhaps in no other digital business, advertisers needed to adopt to constantly changing technological revolutions, legal conditions, and consumer trends. Nowadays, advertisers are struggling along modern advertising methods and formats like programmatic or native advertising. However, in that exact dynamic lies the reason why Digital Advertising is such a captivating market.

With this report we provide a comprehensive overview of the state of the Digital Advertising market as it is today as well as a prognosis with detailed information on eight different market segments in the advertising areas of Search, Social Media, Banner, Video, Classifieds, Digital Audio, In-app, and Influencer. Besides all relevant market figures such as total and average revenues for the years from 2017 to 2028, we furthermore give detailed insights on current trends, key players, and relevant background knowledge of the market.

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