Digital Advertising Report 2019

Statista Digital Market Outlook - Market Report

Digital Advertising Report 2019 Digital Advertising uses the internet to deliver marketing messages in various formats to internet users. This includes advertisements in results pages of search engines (Search Advertising); advertising in social media networks in the form of, for instance, sponsored posts (Social Media Advertising); advertisement banners like e.g. so-called skyscrapers (Banner Advertising); advertisements within video players (Video Advertising); and paid digital classifieds (Classifieds). The worldwide revenue of US$290.0 billion in 2018 is expected to grow to US$487.9 billion up to 2023.

What's included?
  • All relevant data, including market size & forecasts for the next five years
  • Regional development with focus on: United States, China, and Europe
  • Trends and market analysis
  • Segment deep dives

We also provide Segment Reports on all Digital Advertising segments
In the Statista Digital Market Outlook Segment Reports our analysts compile an overview of the segment and trends, market sizes, regional development, and key players. An overview of all Outlook Reports can be found here.

Statista's Digital Market Outlook provides the most comprehensive data set in terms of market sizes, revenue development and relevant companies. Furthermore, we look into the future of the industry providing the latest trends and tangible revenue forecasts.

Note: Worldwide numbers only include countries listed in Statista's DMO.

Since the first appearance of a banner ad in 1994, the Digital Advertising Market wentthrough many upheavals. As perhaps in no other digital business, advertisers needed to adopt to constantly changing technological revolutions, legal conditions, and consumer trends. Nowadays, advertisers are struggling along modern advertising methods and formats likeprogrammatic or native advertising. However, in that exact dynamic liesthe reason why Digital Advertising is such a captivating market.

In this report, the Digital Advertising market is divided into five major segments, covering different products and services: Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, and Classifieds.

When looking at the three major Digital Advertising markets, the U.S., China, and Europe, the U.S. was the biggest market in 2018 and will be in 2023.

  • Language: English
  • Released: May 2019
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