Online political advertising in Europe

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Statista dossier about online political advertising in the European Union and the United Kingdom

This dossier presents data on online political advertising in the European Union (EU). It looks at advertising spend by parties and institutions in the EU on social networks and internet platforms, levels of concern at personal data being used for targeted political messages, and opinions on the regulation of online political advertising. The dossier also focuses on political advertising in the United Kingdom, including data from the general election in 2017, and the EU Referendum in 2016.

Table of contents

  • 1. Online political advertising in the EU

    • Political groups in the European Union (EU): online advertising impressions 2019

    • Political groups in the European Union (EU): online advertising spend 2019

    • EU countries with the highest targeted political advertising spend on Facebook 2019

    • Facebook advertising spend priorities by EPP parties in selected EU countries 2019

    • Political advertising spend on Facebook by countries in South Eastern Europe in 2019

    • Political groups in Germany: online advertising impressions 2019

    • Political groups in Germany: number of online ads 2019

    • Political groups in Spain: online advertising impressions 2019

    • Political groups in Italy: online advertising impressions 2019

    • Italy: investments in Facebook advertising for European election 2019

  • 2. Online political advertising in the UK

    • Digital advertising spending by campaigners in the UK from 2011 to 2017

    • Political groups in the United Kingdom (UK): number of online ads 2019

    • Political groups in the United Kingdom (UK): online advertising impressions 2019

    • EU referendum campaign groups' advertising spend in the United Kingdom (UK) 2016

    • Campaign group spend on Facebook and Google in the EU Referendum in the UK in 2016

    • Advertising spend by all parties at the general election in the UK in 2017

    • Campaign contact in Great Britain in 2017

  • 3. Public opinion

    • Personal data in targeted political messages in the European Union 2018

    • Pre-election rules for online media in the EU 2018

    • Transparency of online content and advertisements in the UK in 2018

    • Transparency of online content and advertisements in Germany in 2018

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