Statista dossier about online political advertising in the European Union and the United Kingdom
This dossier presents data on online political advertising in the European Union (EU). It looks at advertising spend by parties and institutions in the EU on social networks and internet platforms, levels of concern at personal data being used for targeted political messages, and opinions on the regulation of online political advertising. The dossier also focuses on political advertising in the United Kingdom, including data from the general election in 2017, and the EU Referendum in 2016.
Table of contents
Political groups in the European Union (EU): online advertising impressions 2019
Political groups in the European Union (EU): online advertising spend 2019
EU countries with the highest targeted political advertising spend on Facebook 2019
Facebook advertising spend priorities by EPP parties in selected EU countries 2019
Political advertising spend on Facebook by countries in South Eastern Europe in 2019
Political groups in Germany: online advertising impressions 2019
Political groups in Germany: number of online ads 2019
Political groups in Spain: online advertising impressions 2019
Political groups in Italy: online advertising impressions 2019
Italy: investments in Facebook advertising for European election 2019
Digital advertising spending by campaigners in the UK from 2011 to 2017
Political groups in the United Kingdom (UK): number of online ads 2019
Political groups in the United Kingdom (UK): online advertising impressions 2019
EU referendum campaign groups' advertising spend in the United Kingdom (UK) 2016
Campaign group spend on Facebook and Google in the EU Referendum in the UK in 2016
Advertising spend by all parties at the general election in the UK in 2017
Campaign contact in Great Britain in 2017
Personal data in targeted political messages in the European Union 2018
Pre-election rules for online media in the EU 2018
Transparency of online content and advertisements in the UK in 2018
Transparency of online content and advertisements in Germany in 2018