Consumer Insights report
Canada is one of the largest markets of Pinterest around the world. The North American nation accounts for over 9 million users of this social media service in July 2021, making it one of the top six countries with the largest Pinterest audiences worldwide. The number of Pinterest users are expected to grow beyond 4 million people in Canada by 2025, almost four times than that in 2017.
It thus comes as no surprise that Pinterest is one of the top five social networks in Canada. Users of this social media service are mostly women, while consumers from all age groups use Pinterest in Canada. A happy relationship, to these users, is an important part of life, and some of their most common interests are music, food, and reading or writing.
Check out in-depth analysis of Pinterest in the Canadian social networks’ market with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Pinterest users in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Pinterest users in Canada (''brand users'') against Canadian social media users in general (''category users''), and the overall Canadian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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