Consumer Insights report
United Kingdom is one of the biggest markets of Twitter worldwide. The American social networking service has over 15 million users in the UK, making it its single biggest market in Europe. It thus comes as no surprise that Twitter is one of the five most used social networks in the UK.
The microblogging service attracts consumers from various demographic profiles in the UK, living in towns, rural and urban communities. Many of the social network’s users in the European country are interested in music, food, and reading or writing.
Check out further insights about Twitter in the social networks market of the United Kingdom with our report.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Twitter users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Twitter users in the United Kingdom (''brand users'') against UK social media users in general (''category users''), and the overall UK onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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