Online payment: TransferWise users in Germany

Consumer Insights report

Online payment: TransferWise users in Germany

This report offers the reader a comprehensive overview of TransferWise users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TransferWise users in Germany (''brand users'') against German online payment users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online payment: TransferWise users in Germany

  • 39% of TransferWise users are part of Generation X
  • TransferWise is more popular among male online payment users than female online payment users
  • TransferWise has a larger share of users with a high income than other online payment services
  • TransferWise users are more likely to live in cities with over 1 million inhabitants than online payment users in general
  • Being successful is more important to TransferWise users than to other online payment users

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