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Julia Faria
Research lead covering advertising and marketing
Detailed statistics
Ad media owners' revenue worldwide from 2023-2025
Detailed statistics
Growth of advertising spending worldwide 2000-2024
Detailed statistics
Most worrying topics worldwide 2024
Growth of the global gross domestic product (GDP) 2029
Growth of the global gross domestic product (GDP) from 1980 to 2023, with forecasts until 2029 (compared to the previous year)
Forecast on the GDP growth in selected world regions until 2029
Growth of the real gross domestic product (GDP) in selected world regions from 2019 to 2029 (compared to the previous year)
Forecast on gross domestic product (GDP) growth in selected countries until 2024
Forecast on the growth of the gross domestic product (GDP) in selected countries from 2013 to 2022 up to 2024 (compared to the previous year)
Global inflation rate from 2000 to 2029
Global inflation rate from 2000 to 2022, with forecasts until 2028 (percent change from previous year)
Relative risk of recession in G7 economies 2018-2022
Relative risk of recession in G7 economies from 1st quarter 2018 to 1st quarter 2022
Recession fear worldwide 2018-2022
Relative recession fear worldwide from January 2018 to July 2022
Global advertising spending 2000-2024
Advertising spending worldwide from 2000 to 2024 (in million U.S. dollars)
Change in ad media owners' revenue worldwide 2000-2029
Change in advertising media owners' revenue worldwide from 2000 to 2029
Change in advertising media owners' revenue worldwide 2018-2028, by medium
Change in advertising media owners' revenue worldwide from 2018 to 2028, by medium
Digital ad spend growth worldwide 2022-2027
Change in digital advertising spending worldwide from 2022 to 2027
Digital ad spend growth 2021-2026, by format
Change in digital advertising spending worldwide from 2021 to 2026, by format
Change in U.S. ad spending during and after crises 1933-2022
Change in advertising spending in the U.S. during and after periods of crisis from 1933 to 2022
Impact of recession on media budgets worldwide 2023
Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022
Ad spend expectations among selected global brands 2023
Expected change to media budgets among selected global brands in 2023 (compared to 2022)
Expected cuts in ad spend among selected global brands by region 2023
Share of selected global brands planning cuts in the media budget in 2023, by region
Marketing spending growth in EU-5 2024
Change in marketing spending in EU-5 in 2024
Marketers' budget changes for ad channels worldwide in the 12 months following 2023
Expected budget changes for selected advertising channels in the next 12 months according to marketing professionals worldwide as of December 2023
Most worrying topics worldwide 2024
Most important problems facing the world as of July 2024
Brand message types appealing the most to consumers in the U.S. 2023
Brand message types appealing the most to consumers in the United States as of November 2023
Commercial types resonating the most with adults in the U.S. 2023
TV commercial types resonating the most with adults in the United States as of January 2023
Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
Consumers' opinion on how often brands should take a stand on important social and political issues in the United States in 2022 and 2023
Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States from 2019 to 2023
Brand loyalty in the face of a recession in the U.S. 2022
Consumers' perception on brand loyalty in the face of a recession in the United States as of August 2022
Leading ways U.S. consumers show loyalty to a brand or company 2022
Leading ways to show loyalty to a brand or company according to consumers in the United States as of May 2022
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