Advertising in times of crisis

Statistics report on advertising in times of crisis

Advertising in times of crisis

Still recovering from the disruptions caused by the COVID-19 pandemic, the advertising industry currently faces threats associated with an economic slowdown. The present report initially gathers facts and figures on the state of the global economy before diving into data on advertising spending, industry expectations, and consumer behavior.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Economic overview

6
  • Basic Statistic Growth of the global gross domestic product (GDP) 2028
  • Premium Statistic Forecast on the GDP growth in selected world regions until 2028
  • Premium Statistic Forecast on gross domestic product (GDP) growth in selected countries until 2024
  • Basic Statistic Global inflation rate from 2000 to 2028
  • Premium Statistic Relative risk of recession in G7 economies 2018-2022
  • Premium Statistic Recession fear worldwide 2018-2022

Ad spending

6
  • Premium Statistic Global advertising spending 2000-2024
  • Premium Statistic Change in ad media owners' revenue worldwide 2019-2028
  • Premium Statistic Change in advertising media owners' revenue worldwide 2018-2028, by medium
  • Premium Statistic Digital ad spend growth worldwide 2021-2026
  • Premium Statistic Digital ad spend growth 2021-2026, by format
  • Premium Statistic Change in U.S. ad spending during and after crises 1933-2022

Industry expectations

5
  • Premium Statistic Impact of recession on media budgets worldwide 2023
  • Premium Statistic Ad spend expectations among selected global brands 2023
  • Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
  • Premium Statistic Marketing spending growth in EU-5 2023
  • Premium Statistic Ad spend expectations among selected global brands 2023, by platform

Consumer behavior

7
  • Premium Statistic Most worrying topics worldwide 2024
  • Premium Statistic Brand message types appealing the most to consumers in the U.S. 2023
  • Premium Statistic Commercial types resonating the most with adults in the U.S. 2023
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
  • Premium Statistic Brand loyalty in the face of a recession in the U.S. 2022
  • Premium Statistic Leading ways U.S. consumers show loyalty to a brand or company 2022
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Instagram
  • Online search market in the United Kingdom (UK)
  • Social media advertising in the U.S. (DMI)
  • Advertising industry in South Korea
  • Advertising industry in Thailand
  • Advertising industry in Benelux
  • Influencer marketing in Japan
  • Influencer marketing in the United Kingdom (UK)
  • Luxury marketing in China
  • CPG industry advertising and marketing in the U.S.
  • Influencer marketing in Sweden
  • Social media marketing in the United States
  • Email marketing worldwide
  • Influencer marketing in Indonesia
  • Marketing in the United States
  • Influencer marketing in Italy
  • Artificial intelligence (AI) use in marketing
  • Influencer marketing in France
  • Influencer marketing in India
  • Marketing worldwide

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu