The Hyundai-Kia alliance is one of the leading Asian car brands sold in the United States. In 2017, Kia Motors sold about 2.7 million vehicles to customers around the world, generating revenue of about 53.5 trillion Korean won (or almost 50 billion U.S. dollars). That year, the United States was one of the company’s largest sales markets, with sales accounting for just under 22 percent of the company’s total sales. The total assets of Kia Motors increased to around 52 trillion Korean won. In an attempt to make transportation more sustainable, Kia Motors launched the Kia Soul electric vehicle in 2014.