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Mobile social network penetration in selected markets 2019
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Mobile social network penetration in selected markets 2019
Share of internet users in selected countries who access social media via mobile in the last month as of 1st quarter 2019
by J. Clement,
last edited
Aug 6, 2019
Social media is one of the most popular mobile activities. As of the first quarter of 2019, it was found that 98 percent of internet users from Thailand and Indonesia had accessed social media via mobile in the preceding month.
Share of internet users in selected countries who access social media via mobile in the last month as of 1st quarter 2019
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by J. Clement,
last edited
Aug 6, 2019
Social media is one of the most popular mobile activities. As of the first quarter of 2019, it was found that 98 percent of internet users from Thailand and Indonesia had accessed social media via mobile in the preceding month.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- Q4 2018 and Q1 2019
- Number of respondents
- 1,717,699 respondents
- Age group
- 16 to 64 years
- Method of interview
- Online omnibus survey
- Supplementary notes
- Original question: "On which of the following services do you have an account?"
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- Q4 2018 and Q1 2019
- Number of respondents
- 1,717,699 respondents
- Age group
- 16 to 64 years
- Method of interview
- Online omnibus survey
- Supplementary notes
- Original question: "On which of the following services do you have an account?"
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Mobile social media usage worldwide
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Statistics on "Social media usage worldwide"
- Overview
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- Social network penetration worldwide from 2014 to 2021Global social network penetration 2014-2021
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- Number of monthly active social networking users worldwide as of January 2019, by region (in millions)Number of worldwide social media users 2019, by region
- Active social network penetration in selected countries as of January 2019Social media: active usage penetration in selected countries 2019
- Active social media penetration in selected European countries in January 2019Active social media penetration in European countries 2019
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- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)Leading Android communication apps worldwide 2019, by revenue
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)Number of monthly active Instagram users 2013-2018
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Usage
The most important statistics
- Media usage in an internet minute as of March 2019Media usage in an online minute 2019
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- Average time per day spent by online users on social media in 2018, by country (in hours.minutes)Social media: daily usage in selected countries 2018
- Share of global internet users who have performed selected online activities in the past month via mobile as of 1st quarter 2019Leading mobile-first online activities worldwide 2019
- Share of internet users in selected countries who access social media via mobile in the last month as of 1st quarter 2019Mobile social network penetration in selected markets 2019
- Share of internet users worldwide who access selected social networks at least once per day as of 4th quarter 2018Global daily access rate of selected social networks 2018
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)Daily social media usage worldwide 2012-2018
- Average number of social media accounts per internet user from 2013 to 2018Global social media account ownership from 2013 to 2018
- Influence
The most important statistics
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- Internet users who support a temporary social media ban to stop the spread of fake news during a massive terrorist attack as of June 2019, by countryAdults in favor of a temporary social media ban during massive terrorist attack 2019
- Internet users who trust the government to decide when and if it is appropriate to show down social media in times of crisis as of June 2019, by countryAdults who trust the government to shut down social media in crises 2019, by country
- Internet users who trust social media companies to ensure factuality of shared content during times of crisis as of June 2019, by countryTrust in social media companies to ensure factual content in crises 2019, by country
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- Internet users who agree that people can separate fact from fiction and would not support a social media ban to stop the flow of fake news during a crisis as of June 2019, by countryAdults opposed to social media bans and agree that people can identify fake news 2019
- Internet users who agree that there are many ways around social media bans so they will never be effective as of June 2019, by countryAdults who question the effectiveness of social media bans 2019, by country
- Share of internet users worldwide who believe that social media platforms have had an impact on selected aspects of daily life as of February 2019Global impact of social media on daily life 2019
The most important statistics
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- Countries with the highest Facebook audience reach as of July 2019Countries with biggest Facebook reach 2019
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Number of daily active Facebook users worldwide as of 2nd quarter 2019 (in millions)Facebook: number of daily active users worldwide 2011-2019
- Device usage of Facebook users worldwide as of January 2019Facebook access penetration 2019, by device
- Most popular Facebook fan pages as of September 2019, based on number of fans (in millions)Most popular Facebook fan pages 2019
- Distribution of top 100 stories on Facebook worldwide as of March 2019, by genreShare of top 100 stories on Facebook worldwide 2019, by genre
The most important statistics
- Leading countries based on number of Twitter users as of July 2019 (in millions)Countries with the most Twitter users 2019
- Number of monetizable daily active international Twitter users (mDAU) from 1st quarter 2017 to 2nd quarter 2019 (in millions)Twitter: number of monetizable daily active international users 2017-2019
- Twitter accounts with the most followers worldwide as of September 2019 (in millions)Twitter accounts with the most followers worldwide 2019
- Most popular Twitter accounts worldwide as of February 2019, by number of interactions (in millions)Leading Twitter accounts worldwide 2019, by number of interactions
- Most popular tweets on Twitter as of June 2019, by number of retweets (in millions)Twitter: most popular tweets as of June 2019
- Most pictured brands on Twitter worldwide between September 2018 to February 2019Most visible brands on Twitter worldwide 2018
- Distribution of Twitter mentions of leading brands as of March 2019, by typeGlobal Twitter mentions of leading brands 2019, by type
The most important statistics
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)Number of Instagram business profiles 2016-2017
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)Daily active users of Instagram Stories 2019
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeksFastest-growing English-language influencers on Instagram 2019
- Instagram accounts with the most followers worldwide as of September 2019 (in millions)Instagram accounts with the most followers worldwide 2019
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)Most hashtagged cities on Instagram worldwide 2017
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019Most popular beauty and fashion influencers on Instagram worldwide 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019Most popular food influencers on Instagram worldwide 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019Most popular travel influencers on Instagram worldwide 2019
- Social media marketing and advertising
The most important statistics
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019Benefits of social media marketing worldwide 2019
- Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2019Social media ads CTR worldwide Q2 2018 - Q2 2019
- Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)Social media ads CPM worldwide Q2 2018 - Q2 2019
- Frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019Online or social media advertising targeting effectiveness as of January 2019
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- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019Future use of social media among marketers worldwide by platform 2019
- Data requests
The most important statistics
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country Google user data requests from federal agencies and governments H2 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by countryGovernment requests for content removal from Google H1 2018
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018Google user data requests by U.S. federal authorities 2010-2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2018, by country Twitter: user data requests from federal agencies and governments H2 2018
- Number of data removal requests issued to Twitter from 1st half 2012 to 2nd half 2018Twitter: total number of data removal requests as of H2 2018
- Number of data removal requests issued to Twitter from July to December 2018, by country and institutionTwitter: data removal requests from countries and institutions H2 2018
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Statistics
- Global tablet social network penetration 2014, by region
- Global mobile social network penetration 2014, by gender
- Global mobile social network penetration 2014, by age
- Global tablet social network penetration 2014, by gender
- Global tablet social network penetration 2014, by age
- Share of French young people tagging their partner on social networks 2018, by age
- Young couples: frequency of tagging the partner on social networks France 2018
- Twitter mobile MAU share 2015
- Frequency of interacting on social networks per day among young couples France 2018
- Frequency of sending or receiving Twitter updates on a mobile in the UK 2011-2013
- Social network access of online users in selected countries 2016
- U.S. social media mobile visits share 2017-2019
- Mobile social media users as a percentage of the total population Australia 2015-2018
- Mobile social media users as a percentage of the total population NZ 2015-2018
- Latin America: number of mobile phone social network users 2013-2019
- Share of U.S. teenagers who use Vine 2015, by gender
- Share of U.S. teenagers who use Vine 2015, by ethnicity
- Share of U.S. teenagers who use Vine 2015, by age
- Share of U.S. teenagers who use Vine 2015, by gender and age
- Photo sharing: frequency of sharing within households in Germany 2014
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- Mobile social media usage worldwide
- Mobile messenger apps
- WhatsApp
- Facebook Messenger
- Internet usage in Argentina
- SOCIALscape June 2018 Edition
- Facebook and Instagram in the Benelux region
- Facebook
- Beauty content on social media
- Facebook usage in the United States
- Social media in Singapore
- Social media usage in Sweden
- Social media usage in Denmark
- Social media usage in Norway
Statistics on "Social media usage worldwide"
- Global digital population as of July 2019 (in millions)
- Number of social network users worldwide from 2010 to 2021 (in billions)
- Social network penetration worldwide from 2014 to 2021
- Number of social network users in selected countries in 2018 and 2023 (in millions)
- Global social network penetration rate as of January 2019, by region
- Number of monthly active social networking users worldwide as of January 2019, by region (in millions)
- Active social network penetration in selected countries as of January 2019
- Active social media penetration in selected European countries in January 2019
- Global mobile social network penetration rate as of January 2019, by region
- Active mobile social media penetration in American countries as of January 2019
- Active mobile social media penetration in selected Asia-Pacific countries as of January 2019
- Leading social media billionaires as of March 2019, by net worth (in billion U.S. dollars)
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)
- Global active usage penetration of leading social networks as of February 2019
- Leading social networking apps in the Apple App Store worldwide in June 2019, by number of downloads (in millions)
- Leading social networking apps in the Apple App Store worldwide in June 2019, by revenue (in million U.S. dollars)
- Leading communication apps in the Google Play Store worldwide in June 2019, by number of downloads (in millions)
- Leading communication apps in the Google Play Store worldwide in June 2019, by revenue (in U.S. dollars)
- Number of monthly active Instagram users from January 2013 to June 2018 (in millions)
- Number of daily active Instagram Stories users from October 2016 to January 2019 (in millions)
- Number of monthly active WhatsApp users worldwide from April 2013 to December 2017 (in millions)
- Number of daily active WhatsApp Status users from 1st quarter 2017 to 1st quarter 2019 (in millions)
- Number of monthly active WeChat users from 2nd quarter 2012 to 2nd quarter 2019 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 2nd quarter 2019 (in millions)
- Media usage in an internet minute as of March 2019
- Average time per day spent by online users on social media worldwide in 2019, by region (in hours.minutes)
- Average time per day spent by online users on social media in 2018, by country (in hours.minutes)
- Share of global internet users who have performed selected online activities in the past month via mobile as of 1st quarter 2019
- Share of internet users in selected countries who access social media via mobile in the last month as of 1st quarter 2019
- Share of internet users worldwide who access selected social networks at least once per day as of 4th quarter 2018
- Daily time spent on social networking by internet users worldwide from 2012 to 2018 (in minutes)
- Average number of social media accounts per internet user from 2013 to 2018
- Most popular reasons for internet users worldwide to use social media as of 4th quarter 2018
- Share of adults who use social media as a source of news in selected countries worldwide as of February 2019
- Protective actions taken by internet users worldwide over the past year as of February 2019
- Consumer willingness to pay social media providers a monthly fee of at least 1 U.S. dollar per month to ensure protection of personal information as of October 2018, by country
- Internet users who agree that temporarily cutting off social media is acceptable during a time of crisis to stop the spread of false information as of June 2019, by country
- Internet users who support a temporary social media ban to stop the spread of fake news during a massive terrorist attack as of June 2019, by country
- Internet users who trust the government to decide when and if it is appropriate to show down social media in times of crisis as of June 2019, by country
- Internet users who trust social media companies to ensure factuality of shared content during times of crisis as of June 2019, by country
- Internet users who do not support temporary social media shutdowns during times of crisis because they are the primary source of news and information for many people as of June 2019, by country
- Internet users who agree that people can separate fact from fiction and would not support a social media ban to stop the flow of fake news during a crisis as of June 2019, by country
- Internet users who agree that there are many ways around social media bans so they will never be effective as of June 2019, by country
- Share of internet users worldwide who believe that social media platforms have had an impact on selected aspects of daily life as of February 2019
- Share of internet users who believe that social media platforms have influenced polarization in politics as of February 2019, by country
- Share of internet users who believe that social media platforms have influenced accountability in government as of February 2019, by country
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Countries with the highest Facebook audience reach as of July 2019
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)
- Number of daily active Facebook users worldwide as of 2nd quarter 2019 (in millions)
- Device usage of Facebook users worldwide as of January 2019
- Most popular Facebook fan pages as of September 2019, based on number of fans (in millions)
- Distribution of top 100 stories on Facebook worldwide as of March 2019, by genre
- Leading countries based on number of Twitter users as of July 2019 (in millions)
- Number of monetizable daily active international Twitter users (mDAU) from 1st quarter 2017 to 2nd quarter 2019 (in millions)
- Twitter accounts with the most followers worldwide as of September 2019 (in millions)
- Most popular Twitter accounts worldwide as of February 2019, by number of interactions (in millions)
- Most popular tweets on Twitter as of June 2019, by number of retweets (in millions)
- Most pictured brands on Twitter worldwide between September 2018 to February 2019
- Distribution of Twitter mentions of leading brands as of March 2019, by type
- Number of active Instagram business profiles from September 2016 to November 2017 (in millions)
- Fastest-growing English-language influencers on Instagram as of June 2019, based on follower growth in the past 4 weeks
- Instagram accounts with the most followers worldwide as of September 2019 (in millions)
- Most popular cities worldwide on Instagram as of December 2017, by hashtags (in millions)
- Most-followed beauty and fashion influencers on Instagram worldwide as of March 2019
- Most-followed food, restaurant and grocery influencers on Instagram worldwide as of March 2019
- Most-followed travel influencers on Instagram worldwide as of March 2019
- Most-followed wildlife photographers on Instagram worldwide as of June 2019
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Number of brand sponsored influencer posts on Instagram from 2016 to 2020 (in millions)
- Share of regrammed brand posts on Instagram from June to November 2017, by industry
- Leading social media platforms used by marketers worldwide as of January 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019
- Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2018 to 2nd quarter 2019
- Social media advertising cost-per-mille (CPM) worldwide from 2nd quarter 2018 to 2nd quarter 2019 (in U.S. dollars)
- Frequency of online consumers who have made a purchase based on online or social media advertisements as of January 2019
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media value (in million U.S. dollars)
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019
- Number of user data requests issued to Google from federal agencies and governments during 2nd half 2018, by country
- Number of government and court requests for content removal from Google from January to June 2018, by country
- Number of user data requests issued to Google from U.S. federal agencies and courts as of 2nd half 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018
- Global number of user data requests issued to Twitter from federal agencies and governments during 2nd half 2018, by country
- Number of data removal requests issued to Twitter from 1st half 2012 to 2nd half 2018
- Number of data removal requests issued to Twitter from July to December 2018, by country and institution
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2018
- Share of internet users worldwide who access social media via tablet as of 4th quarter 2014, by region
- Share of internet users worldwide who access social media via mobile as of 4th quarter 2014, by gender
- Share of internet users worldwide who access social media via mobile as of 4th quarter 2014, by age
- Share of internet users worldwide who access social media via tablet as of 4th quarter 2014, by gender
- Share of internet users worldwide who access social media via tablet as of 4th quarter 2014, by age
- Percentage of French tagging their partner on social networks using their phone 2018, by age
- Do you ever tag your partner on social networks using your mobile phone?*
- Share of Twitter's mobile MAU as of 2nd quarter 2015
- How often do you communicate with your life partner on social networks per day?*
- How often do you send or receive Twitter updates on a mobile phone?*
- Share of global adult internet or smartphone users who use social networking sites as as of Spring 2016
- Social media share of mobile visits in the United States from 4th quarter 2017 to 2nd quarter 2019
- Active mobile social media users as percentage of the total population in Australia from 2015 to 2018
- Active mobile social media users as percentage of the total population in New Zealand from 2015 to 2018
- Number of mobile phone social network users in Latin America from 2013 to 2019 (in millions)
- Percentage of teenagers in the United States who use Vine as of March 2015, by gender
- Percentage of teenagers in the United States who use Vine as of March 2015, by ethnicity
- Percentage of teenagers in the United States who use Vine as of March 2015, by age group
- Percentage of teenagers in the United States who use Vine as of March 2015, by gender and age group
- Frequency of sharing photos via social media, SMS or e-mail within households in Germany in 2014
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