This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to July 2016. As of that month, the social networking site had surpassed 305.9 million blog accounts, up from 246.6 million in the previous year.
Tumblr – further information
Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of July 2015, more than 116 billion Tumblr posts have been generated on the social network. The social network accounts for less than two percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users.
Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. In January 2014, Tumblr audience buzz regarding selected TV shows surpassed Twitter mentions with a much higher user engagement rate and number of mentions per account. Tumblr is also one of the few social networks with still almost equal amounts of user engagement on desktop and mobile.
Similar to Instagram, Tumblr is also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been slow, mostly due to the increasing usage of mobile apps that allow marketers and content generators to push content directly to highly mobile engaged audiences.
