Cumulative total of Tumblr posts between May 2011 and October 2017 (in billions)

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Number of Tumblr posts in billions
May '115
Sep '1110
Mar '1220
Jul '1226.5
Oct '1233.1
Jan '1340
Apr '1344.6
Jul '1355.1
Oct '1364
Jan '1473.4
Apr '1482.9
Jul '1483.1
Oct '1493.7
Jan '15102.2
Apr '15106.1
Jul '15116.2
Oct '15122.7
Jan '16128.2
Apr '16133
Jul '16137
Oct '16141.2
Jan '17144.7
Apr '17148.1
Jul '17151.2
Oct '17154.1

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This statistic shows the cumulative total of Tumblr posts from May 2011 to October 2017. In the most recently measured period, the social platform surpassed 154.1 billion posts, up from 141.2 billion posts in the corresponding period of the previous year.
Tumblr and user-generated content

Tumblr is a blog-based microblogging site and social networking platform based on user-generated content which is uploaded to individual users’ blogs. As of April 2017, the social network had surpassed 345 million user blogs. Tumblr users commonly post multimedia such as pictures, animated gifs or digital videos as well as short-form written content. The website is mainly accessed through a dashboard interface and users are able to customize their personal blogs.

As of February 2016, Tumblr had a global active reach of four percent, ranking behind many other social networks. Market leader Facebook reached 67 percent of the global online population.
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Release date
October 2017
Survey time period
May 2011 to October 2017
Supplementary notes
Figures from September 2011 were taken from this TNW article, March 2012 figures from this TNW article.

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