Rakuten's quarterly service cross-use ratio 2018-2022

Published by C. Diep, Aug 10, 2023
In the third quarter of 2022, the cross-use ratio of Rakuten Members reached almost 75 percent. Rakuten operates a variety of e-commerce, financial, and mobile services, which can be connected via the cross-platform feature "Rakuten ID".

Cross-use ratio of Rakuten members from 1st quarter 2018 to 3rd quarter 2022

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Release date

August 2022

Region

Japan

Survey time period

Q1 2018 to Q3 2022

Supplementary notes

Cross use ratio refers to the purchasing ratio of Rakuten Members who have utilized two or more Rakuten services during the past 12 months of the listed month. Applicable services are limited to those which can earn Rakuten Super Points.

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