For a long time, minorities were less visible in fashion advertising
. This is changing, as many companies aim to diversify their consumer base and market their products to people of colour. As this infographic shows, the share of models of colour featured in advertisements in fashion magazines is rapidly growing. Whilst three years ago only around one sixth of all ads featured models of colour, the fall 2017 campaigns were more colourful, almost one third of the ads featured non-white models. Marketing to ethnic minorities is en vogue which is due to the realisation that people of colour have become a very important consumer base.