How Marketers Use Social Media
Facebook remains the most commonly used social media platform among marketers. 97% of B2C marketers surveyed by the Social Media Examiner stated that they use the world's largest social network professionally. Among B2B marketers, Facebook's reach is a little smaller, but at an adoption rate of 89% it is still the most important social platform.
Interestingly, the use of social networks aside from Facebook differs strongly depending on whether the respondents' focus is on B2C or B2B marketing. While Twitter and LinkedIn are important to both groups, visual networks such as Pinterest or Instagram see higher usage among B2C marketers.
- Social media marketing penetration in the U.S. 2013-2017Social media marketing penetration in the U.S. 2013-2017
- Social media marketing activities with planned budget increase in Australia 2016Social media marketing activities with planned budget increase in Australia 2016
- Social media marketing profitability 2015-2016Social media marketing profitability 2015-2016
- Instagram: video and image post user interactions 2016, by profile sizeInstagram: video and image post user interactions 2016, by profile size
- Most popular product brands on Facebook 2017Most popular product brands on Facebook 2017
- Popularity of marketing channels in the U.S. 2016Popularity of marketing channels in the U.S. 2016
- Reasons for using social media by online retailers in Germany 2015Reasons for using social media by online retailers in Germany 2015
- Most popular brands on Instagram 2017, by followersMost popular brands on Instagram 2017, by followers
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