How Marketers Use Social Media
Facebook remains the most commonly used social media platform among marketers. 97% of B2C marketers surveyed by the Social Media Examiner stated that they use the world's largest social network professionally. Among B2B marketers, Facebook's reach is a little smaller, but at an adoption rate of 89% it is still the most important social platform.
Interestingly, the use of social networks aside from Facebook differs strongly depending on whether the respondents' focus is on B2C or B2B marketing. While Twitter and LinkedIn are important to both groups, visual networks such as Pinterest or Instagram see higher usage among B2C marketers.
- KPIs for social media marketing worldwide 2014KPIs for social media marketing worldwide 2014
- Social media marketing penetration in the U.S. 2013-2017Social media marketing penetration in the U.S. 2013-2017
- Social media marketing spending in the U.S. 2014-2019Social media marketing spending in the U.S. 2014-2019
- Most popular product brands on Facebook 2017Most popular product brands on Facebook 2017
- Popularity of marketing channels in the U.S. 2016Popularity of marketing channels in the U.S. 2016
- Instagram: video and image post user interactions 2016, by profile sizeInstagram: video and image post user interactions 2016, by profile size
- Reasons for using social media by online retailers in Germany 2015Reasons for using social media by online retailers in Germany 2015
- Most popular brands on Instagram 2017, by followersMost popular brands on Instagram 2017, by followers
- Who may use the "Chart of the Day"?
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.
- Which topics are covered by the "Chart of the Day"?
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific
Charts of the Day, please contact Robin Hüdepohl