How Marketers Use Social Media

by
,

Facebook remains the most commonly used social media platform among marketers. 97% of B2C marketers surveyed by the Social Media Examiner stated that they use the world's largest social network professionally. Among B2B marketers, Facebook's reach is a little smaller, but at an adoption rate of 89% it is still the most important social platform.

Interestingly, the use of social networks aside from Facebook differs strongly depending on whether the respondents' focus is on B2C or B2B marketing. While Twitter and LinkedIn are important to both groups, visual networks such as Pinterest or Instagram see higher usage among B2C marketers.



Infographic: How Marketers Use Social Media | Statista
 Report
Related Infographics
  • Social Media Marketing
    The Great Influencer

    This chart shows how social media influences shopping behavior.

  • Social Media Marketing
    Social Media as a News Source

  • Social Networks
    Which Social Networks Do Advertisers Rely On?

    This chart shows which social networks marketers regularly advertise on.

  • Social Media Marketing
    B2B Marketers Choose LinkedIn Over Facebook

    This chart shows which social networks marketers consider the single most important to their business.

  • Social Media Marketing
    Facebook Dwarfs Competition in Terms of Referral Traffic

    This chart shows the percentage of traffic to a large sample of websites that comes social media websites.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).