UK leads European ad revenue for social media
Social Media Advertising
The business model of social media networks largely relies on revenue from ad generation. Among other non-advertisement or marketing related scandals, social media sites, like Facebook, have come under increased scrutiny over who they sell advertisements to, and how they share user data to advertisers.
The UK was able to bring in over double the revenue of Germany, the second-place finisher. Germany and France’s social media ad revenue combined does not match the UK’s ad generation abilities. Overall, mobile social media advertising currently surpasses desktop advertising and is forecasted to remain the dominant device for advertisers.
This chart shows the social media advertising revenue in selected countries in Europe in 2018 (in million U.S. dollars).