mydealz brand profile in Germany 2022
When it comes to price comparison portal users, brand awareness of mydealz is at 49% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is mydealz in Germany?
In total, 18% of German price comparison portal users say they like mydealz. However, in actuality, among the 49% of German respondents who know mydealz, 37% of people like the brand.
What is the usage share of mydealz in Germany?
All in all, 14% of price comparison portal users in Germany use mydealz. That means, of the 49% who know the brand, 29% use them.
How loyal are the users of mydealz?
Around 12% of price comparison portal users in Germany say they are likely to use mydealz again. Set in relation to the 14% usage share of the brand, this means that 86% of their users show loyalty to the brand.
What's the buzz around mydealz in Germany?
In August 2022, about 7% of German price comparison portal users had heard about mydealz in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around mydealz in Germany.
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