Shopzilla brand profile in Germany 2022
When it comes to price comparison portal users, brand awareness of Shopzilla is at 23% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Shopzilla in Germany?
In total, 3% of German price comparison portal users say they like Shopzilla. However, in actuality, among the 23% of German respondents who know Shopzilla, 13% of people like the brand.
What is the usage share of Shopzilla in Germany?
All in all, 1% of price comparison portal users in Germany use Shopzilla. That means, of the 23% who know the brand, 4% use them.
How loyal are the users of Shopzilla?
Around 1% of price comparison portal users in Germany say they are likely to use Shopzilla again. Set in relation to the 1% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Shopzilla in Germany?
In August 2022, about 1% of German price comparison portal users had heard about Shopzilla in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Shopzilla in Germany.
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