Louis Vuitton brand profile in the United States 2024
When it comes to luxury fashion owners, brand awareness of Louis Vuitton is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Louis Vuitton in the United States?
In total, 46% of U.S. luxury fashion owners say they like Louis Vuitton. However, in actuality, among the 86% of U.S. respondents who know Louis Vuitton, 53% of people like the brand.
What is the usage share of Louis Vuitton in the United States?
All in all, 31% of luxury fashion owners in the United States own Louis Vuitton. That means, of the 86% who know the brand, 36% own them.
How loyal are the owners of Louis Vuitton?
Around 25% of luxury fashion owners in the United States say they are likely to purchase Louis Vuitton again. Set in relation to the 31% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around Louis Vuitton in the United States?
In March 2024, about 30% of U.S. luxury fashion owners had heard about Louis Vuitton in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around Louis Vuitton in the United States.