Company processes involving CRM in Italy 2018

Published by Statista Research Department, Jan 18, 2022
The statistic shows the result of a survey on the company processes involving customer relationship management (CRM) in Italy in 2018. Most of the companies interviewed, roughly 85 percent, claimed to use CRM in the sales process, 68 percent for marketing reasons, and half of them for customer care.

For which kind of processes does your company use CRM (customer relationship management)?

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Source

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Release date

January 2019

Region

Italy

Survey time period

March to May 2018

Special properties

230 Italian companies

Supplementary notes

* The source specifies that the companies are mostly based in the north of Italy, 84 percent, and 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows: "Per quali processi utilizzate il CRM?"

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