Company processes involving CRM in Italy 2018

The statistic shows the result of a survey on the company processes involving customer relationship management (CRM) in Italy in 2018. Most of the companies interviewed, roughly 85 percent, claimed to use CRM in the sales process, 68 percent for marketing reasons, and half of them for customer care.

For which kind of processes does your company use CRM (customer relationship management)?

We use itWe are implementing it
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2019



Survey time period

March to May 2018

Special properties

230 Italian companies

Supplementary notes

* The source specifies that the companies are mostly based in the north of Italy, 84 percent, and 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows: "Per quali processi utilizzate il CRM?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Oracle"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.