Distribution of companies in Italy 2018, by area responsible for CRM

The statistic depicts the result of a survey on the company departments responsible for CRM (customer relationship management) in Italy in 2018. In most of the cases, the marketing area is still in charge of the customer relationship service. On the other hand, in 37 percent of the companies, the commercial department was responsible for CRM. Only 1.9 percent of the companies had no CRM system.

Which is the department in charge of CRM (customer relationship management) in your company?

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Source

Release date

January 2019

Region

Italy

Survey time period

March to May 2018

Special properties

230 Italian companies*

Supplementary notes

*The source specifies that the companies are mostly based in the north of Italy (84 percent). Some 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows:"Quale area è responsabile del CRM in azienda?"

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