Distribution of companies in Italy 2018, by area responsible for CRM

The statistic depicts the result of a survey on the company departments responsible for CRM (customer relationship management) in Italy in 2018. In most of the cases, the marketing area is still in charge of the customer relationship service. On the other hand, in 37 percent of the companies, the commercial department was responsible for CRM. Only 1.9 percent of the companies had no CRM system.

Which is the department in charge of CRM (customer relationship management) in your company?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2019



Survey time period

March to May 2018

Special properties

230 Italian companies*

Supplementary notes

*The source specifies that the companies are mostly based in the north of Italy (84 percent). Some 56 percent work in the B2B market, while 15 percent in the B2C.
The source phrased the question as follows:"Quale area è responsabile del CRM in azienda?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Enterprise software in France"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.