Europe: digital ad spend in behavioral targeting 2020, by scenario

This graph shows the estimated digital ad spend in behavioral targeting due to privacy regulations in Europe in 2020, by scenario. The impact of GDPR together with eventual introduction of ePrivacy regulation could affect the investments in tracking of users' online behavior for targeted campaigns. In particular, the most optimistic scenario would cause a decrease to 13.21 billion euros.
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Estimated digital ad spend in behavioral targeting due to privacy regulations in Europe in 2020, by scenario*
(in billion euros)
Value in billion euros
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