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Ads length during the Chinese New Year's Gala's countdown in China 2019, by company

Advertising time during the Spring Festival Gala's countdown in China in 2019, by leading company

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Release date

February 2019



Survey time period

February 2019

Supplementary notes

According to the CCTV, the 5-hour long Spring Festival Gala (Chunwan) is the most-watched Chinese TV program, with over 1.17 billion viewers and around 30 percent viewership rate in 2019. The countdown of the Spring Festival Gala (also called the “8 golden minutes”) records top viewership and top advertising price.

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Statistics on "Lunar New Year in China"

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