Radio broadcast advertising revenue in China 2013-2023

Published by
Lai Lin Thomala,
Jun 23, 2023
In 2020, the revenue of radio broadcast advertising in China amounted to about ten billion yuan, showing a decreasing trend over the recent few years. Online advertising is thriving in the country since more Chinese consumers spend more time on online media.

Annual radio broadcast advertising spending in China from 2013 to 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2013 to 2020

Supplementary notes

*Estimate.

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).

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Key figures

7

Traditional advertising

6

Online advertising

8

Mobile advertising

6

Largest advertisers

7

Further related statistics

18

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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