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Main factors for positive opinion K-beauty products in Australia 2020

According to a survey on Korean cultural contents in 2020 in Australia, around 28.3 percent of the respondents stated that the positive effect and good quality, as well as the various product types are the main positive aspects for consumers' impression on Korean beauty products.

Main positive aspects for consumers' impression on Korean beauty products in Australia in 2020

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Sources

Release date

January 2021

Region

Australia, South Korea

Survey time period

September 24 to November 4, 2020

Number of respondents

152 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean beauty contents

Method of interview

Online panel

Supplementary notes

Original question: "What do you think influences the impression on Korean beauty products in a positive way?"

Multiple answers were acceptable.

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Statistics on "Cosmetics market in South Korea"

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