Global mobile shopping app user acquisition rate 2019, by type

Published by J. Clement, Jul 1, 2019
This statistic presents the average mobile shopping app user acquisition rate worldwide as of March 2019, sorted by type. According to the findings, the average install-to-register rate of a marketplace apps was 25.7 percent, with the average install-to-register rate among all categories amounting to 29.8 percent.

Mobile shopping app user acquisition rate worldwide as of March 2019, by type (in U.S. dollars)

Install-to-registerInstall-to-purchase
Shopping apps (NET) 29.8%10.5%
Brand commerce apps 32.5%4.7%
Marketplace apps 25.7%11.8%
Value-add apps52.1%10%

Additional Information

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Release date

June 2019

Region

Worldwide

Survey time period

April 1, 2018 to March 31, 2019

Supplementary notes

Data is based on 90.9 billion ad impressions across 13.6 million installs and 3.9 million in-app events

Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Gap]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Alibaba]
Value-Add Apps: An app offered by a company that provides additional shopping value to the user beyond enabling a purchase. [Example: Ibotta — which allows users to earn cash back on in-store and mobile purchases].

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