Global usage of social media during path to purchase 2019, by age group

Social commerce activities according to internet users worldwide as of 1st quarter 2019, by age group

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Release date

June 2019

Region

Worldwide

Survey time period

Q4 2018 and Q1 2019

Number of respondents

278,359 respondents

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

Original question: How do you typically find out about new brands and products? // Which of the following online sources do you mainly use when you are actively looking for more information about brands, products, or services? // When shopping online, which of these features would most increase your likelihood of buying a product?

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