Livestreaming commerce was projected to be a nearly trillion-yuan market in China in 2020.
As of March 2020, more than 756 million people were active live steaming shopping users on Alibaba's e-commerce platform Taobao. The short-video apps, Kuaishou and Douyin, recorded respectively around 470 million and 469 million monthly active users. Number of monthly active users of major live streaming e-commerce platforms in China as of March 2020, by platform (in millions)
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CBNData. (May 13, 2020). Number of monthly active users of major live streaming e-commerce platforms in China as of March 2020, by platform (in millions) [Graph]. In Statista. Retrieved February 27, 2021, from https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
CBNData. "Number of monthly active users of major live streaming e-commerce platforms in China as of March 2020, by platform (in millions)." Chart. May 13, 2020. Statista. Accessed February 27, 2021. https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
CBNData. (2020). Number of monthly active users of major live streaming e-commerce platforms in China as of March 2020, by platform (in millions). Statista. Statista Inc.. Accessed: February 27, 2021. https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
CBNData. "Number of Monthly Active Users of Major Live Streaming E-commerce Platforms in China as of March 2020, by Platform (in Millions)." Statista, Statista Inc., 13 May 2020, https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/
CBNData, Number of monthly active users of major live streaming e-commerce platforms in China as of March 2020, by platform (in millions) Statista, https://www.statista.com/statistics/1185254/china-maus-of-leading-live-commerce-platforms/ (last visited February 27, 2021)