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MAUs of lives streaming shopping platforms in China 2021, by platform

Published by
Yihan Ma,
Aug 4, 2022
As of May 2021, more than 750 million people were active live steaming shopping users on Alibaba's e-commerce platform Taobao. The short-video apps, Kuaishou and Douyin, recorded respectively around 413 million and 686 million monthly active users. Livestreaming commerce was projected to be a 2.27 trillion yuan market in China in 2021.

Number of monthly active users of major live streaming e-commerce platforms in China as of May 2021, by platform (in millions)

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Release date

September 2021

Region

China

Survey time period

May 2021

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