
MAUs of lives streaming shopping platforms in China 2021, by platform
Livestreaming commerce was projected to be a 2.27 trillion yuan market in China in 2021.
As of May 2021, more than 750 million people were active live steaming shopping users on Alibaba's e-commerce platform Taobao. The short-video apps, Kuaishou and Douyin, recorded respectively around 413 million and 686 million monthly active users.