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Average annual spending on social commerce per customer in China 2016-2021

Published by
Yihan Ma,
Jun 15, 2022
In 2021, a Chinese social commerce consumer spent on average around 2979.2 yuan on purchasing goods from social commerce platforms. The average annual spending grew only slightly compared to 2020. The social commerce sector in China faced a setback due to the coronavirus outbreak since 2020.

Average annual expenditure on social commerce per user in China from 2016 to 2021 (in yuan)

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Release date

March 2022

Region

China

Survey time period

2016 to 2021

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2022).

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Statistics on " Social commerce in China "

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Statistics on Social commerce in China

Overview

4

Social commerce platforms

7

Community group buying

5

Live streaming commerce

5

User demographics & behavior

6

Further related statistics

13

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Topics

Social commerce in ChinaSocial media in ChinaE-Commerce in ChinaSocial commerce in the United StatesMobile apps in China
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