In 2021, social commerce accounted for 14.3 percent of the total online retail sales in China, and the share is expected to grow to 17.1 percent in 2025. In comparison, the social commerce penetration rate in the United States only ranged at 4.1 percent in 2021.
Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025
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Other statistics that may interest you Social commerce in China
Overview
4
- Premium Statistic Online shopping market retail sales volume in China 2015-2023
- Premium Statistic Market size of social e-commerce industry China 2014-2022
- Premium Statistic Share of social commerce sales in e-commerce retail sales in China 2019-2025
- Premium Statistic Number of social commerce shoppers in China 2016-2021
Social commerce platforms
7
- Premium Statistic Breakdown of online transaction value of e-commerce in China 2020, by platform
- Basic Statistic Most popular social media in China Q3 2023
- Premium Statistic Most popular social commerce platforms in China 2022
- Premium Statistic Leading WeChat e-commerce mini-programs 2021, based on MAUs
- Premium Statistic Pinduoduo's monthly active user number Q1 2019-Q1 2022
- Premium Statistic Xiaohongshu's user number 2015-2020
- Premium Statistic Yunji's user number 2016-2020
Community group buying
5
- Premium Statistic Market size of community group buying industry in China 2018-2021
- Premium Statistic Annual transaction value of community group buying services China 2021, by provider
- Premium Statistic Daily orders of community group buying services in China Q4 2020, by service provider
- Premium Statistic MAUs of community group buying services in China Q4 2020, by service provider
- Premium Statistic Major online community group buying mini programs based on MAUs in China 2022
Live streaming commerce
5
- Premium Statistic Market value of live commerce in China 2019-2026
- Premium Statistic Live commerce share of online retail sales in China 2018-H1 2021
- Premium Statistic Breakdown of GMV of leading live commerce platforms in China 2022, by platform
- Premium Statistic Share of live commerce users in China 2023
- Premium Statistic MAUs of lives streaming shopping platforms in China 2021, by platform
User demographics & behavior
6
- Premium Statistic Average annual spending on social commerce per customer in China 2016-2021
- Premium Statistic Distribution of social e-commerce users in China 2020, by age group
- Premium Statistic Distribution of social e-commerce users in China 2020, by city tier
- Premium Statistic Leading product categories that consumers purchased on social media in China 2021
- Premium Statistic Major advantages of social commerce among consumers in China 2022
- Premium Statistic Major disadvantages of social commerce among consumers in China 2022
Further related statistics
15
- U.S. user attitude towards social commerce 2016
- Social commerce customer satisfaction index in South Korea 2017
- Social commerce: average order value by referrer 2015
- North America: social commerce adoption in retail 2017-2018
- Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
- Social commerce usage among respondents in Taiwan 2019
- Reasons to use social commerce among respondents in Taiwan 2019
- Global usage of social media during path to purchase 2019, by age group
- Most used social commerce platforms by digital shoppers in the U.S. 2023
- Leading social media e-commerce referrers in the U.S. 2019
- Etsy: visitor traffic distribution 2011-2018, by channel
- Etsy: repeat and first-time buyers 2011-2018
- U.S. consumer willingness to try chatbot commerce 2018
- E-commerce sales ASEAN 2014-2025
- U.S. and German consumer willingness to be contacted by services via chat app 2016
Further Content: You might find this interesting as well
Statistics
- U.S. user attitude towards social commerce 2016
- Social commerce customer satisfaction index in South Korea 2017
- Social commerce: average order value by referrer 2015
- North America: social commerce adoption in retail 2017-2018
- Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
- Social commerce usage among respondents in Taiwan 2019
- Reasons to use social commerce among respondents in Taiwan 2019
- Global usage of social media during path to purchase 2019, by age group
- Most used social commerce platforms by digital shoppers in the U.S. 2023
- Leading social media e-commerce referrers in the U.S. 2019
- Etsy: visitor traffic distribution 2011-2018, by channel
- Etsy: repeat and first-time buyers 2011-2018
- U.S. consumer willingness to try chatbot commerce 2018
- E-commerce sales ASEAN 2014-2025
- U.S. and German consumer willingness to be contacted by services via chat app 2016
eMarketer. (September 12, 2022). Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. "Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025." Chart. September 12, 2022. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. (2022). Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer. "Share of Social Commerce Sales Value in E-commerce Retail Sales Value in China from 2019 to 2021 with Estimates until 2025." Statista, Statista Inc., 12 Sep 2022, https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/
eMarketer, Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 Statista, https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/ (last visited April 20, 2024)
Share of social commerce sales value in e-commerce retail sales value in China from 2019 to 2021 with estimates until 2025 [Graph], eMarketer, September 12, 2022. [Online]. Available: https://www.statista.com/statistics/1143103/china-penetration-rate-of-social-commerce/