China: breakdown of e-commerce GMV by platform 2020

In 2020, Tmall had a 32 percent share of the Chinese e-commerce gross merchandise value. In the social commerce segment, Pingduoduo was the leading platform, accounting for 16 percent of GMV. Although traditional e-commerce still represents the majority of e-commerce business, social commerce was able to make up significant ground in the past years.

Share of traditional e-commerce and social commerce in total e-commerce retail value in China in 2020, by platform

Characteristic	Share of e-commerce
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Release date

March 2021

More information

Region

China

Survey time period

2020

Number of respondents

approx. 70

Special properties

among leading social commerce enterprises

Supplementary notes

The survey was conducted among middle and large enterprises:
26 percent of the surveyed enterprises have annual revenues of one to 10 million yuan;
36 percent of the respondents have revenues of 10 million to 100 million yuan;
22 percent have revenues of 100 million to one billion yuan;
13 percent have revenues of one billion to five billion yuan;
and three percent of respondents have revenues of five to ten billion yuan.

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