Knowledge of the upcoming HBO Max platform in the U.S. 2019

A representative survey of the U.S. population has revealed that 51 percent of adults have had zero exposure to news surrounding HBO's upcoming video streaming platform. Given the success of platforms such as Netflix and Hulu, a variety of entertainment companies have decided to pursue businesses in the subscription video-on-demand (SVoD) space, but without proper advertising and exposure they risk getting buried in a market which is becoming more and more diluted each year.

Share of adults who have heard of HBO's upcoming streaming service (HBO Max) in the United States as of September 2019

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Sources

Release date

September 2019

Region

United States

Survey time period

September 12 to 15, 2019

Number of respondents

2,201 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "How much have you seen, read, or heard about each of the following? HBO Max, WarnerMedia's upcoming streaming service that will feature content from Warner Bros., Turner and HBO."

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Statistics on "Subscription video on demand market in the U.S."

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